New Royal Mail trial offer for advertisers

New Royal Mail trial offer for advertisers

We are excited to bring to your attention a new Royal Mail trial offer for advertisers. We know that Mail and Door Drops (Unaddressed mail) share many capabilities but are often planned in silos. We believe there is an opportunity to combine both mail channels in a single campaign to help customers get the best overall outcome from their media spend. Our hypothesis is that by allowing customers to test combining Advertising Mail and Door Drops via a Combi Incentive, they will see the benefit of planning and using both channels together in a co-ordinated way.

The trial, starting today (24th July) and running until 31st January 2018, enables qualifying customers to benefit from the Group TIS postage credit discount if they add addressed mail to a door drop campaign. In addition, Royal Mail is offering a Door drop TIS postage credit discount for qualifying customers who add door drops to an addressed mail campaign.

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To apply to participate in the combi incentive customers must fill out the attached simple combi trial supplementary form (with details of their door drop posting) in addition to the standard Group TIS application form.

Details of the offer and how to apply are contained within the attached slide deck. If you have any questions please speak to contact Mike Griffin (07730734669/ mike.griffin@royalmail.com)