In the news: SMP Chair discusses opportunities of GDPR

In the news: SMP Chair discusses opportunities of GDPR

After months of preparation, the EU’s General Data Protection Regulation (GDPR) rules came into force on May 25th, 2018, – but how does such legislation effect our industry?

SMP Chair, Judith Donovan CBE, was asked exactly that in PrintWeek as she discussed the opportunities GDPR presented.

In particular postal direct marketing, which does not require the opt in, was something our Chair saw as a golden opportunity for the direct mailing industry to lead the way in a new form of customer communication.

Read what she had to say on the first major shake-up of personal data protection for two decades in PrintWeek, HERE