How direct mail has made a significant impact upon our recruitment

How direct mail has made a significant impact upon our recruitment

We have reported an impressive response rate following our latest recruitment drive.

We produced direct mail packs which were printed by one of out members and included information about the SMP, how to join and what members can expect.

These packs were distributed to over 100 new prospects and we saw a 14 per cent response rate.

With much around the effects and impact of mail and its place within an ever-changing digital landscape, SMP Chair, Judith Donovan CBE said that these latest results shows just how direct mail is still a powerful tool.

She said: “It’s incredibly satisfying to know that direct mail is still a powerful tool when it comes to quality communication and it’s great to see that it’s had an impact for us in terms of bringing in new members.”

Thank you to everyone who responded to our mailing packs and members, please do keep recommending us to people you think would love to be part of our organisation.

Remember to look out for your next newsletter and e-shots too so you can keep up to date with the latest news.