|MEMBERS WIN BIG :
SMP MEMBER METROMAIL SCOOPS INDUSTRY AWARD
The team at MetroMail are celebrating after winning an industry award for marketing.
The Seaham-based producer of direct and transactional mail campaigns won Best Marketing Campaign at the Print, Design and Marketing Awards 2019.
MetroMail targeted their sales and customer service teams with a sales growth of 10% for 2018. In addition, there was pressure to sell the new innovative products they have recently started offering (this includes one-piece mailers, booklets, reactive and data-led campaigns), with the target being gaining or cross-selling these services to at least three customers.
This was achieved by developing a sales pack which focused on the creation of high quality, visual samples, showcasing the extensive range of services available. Presenting this through a bespoke brand adds an essence of credibility and consistency, resulting in overall sales growth of 34.3%. As a result of this strategy, sales of their innovative products have dramatically increased, exceeding their objective by 166.6%!
SMP board member and MetroMail MD Chris Pygall said: “We have many years’ experience in putting together successful campaigns for our clients, so it is refreshing that our own campaign has also been recognised with an award. Congratulations and thanks go to all involved.”
Pictured receiving the award from Roger Tilling, the voice of University Challenge, is Lyndsay Close, Marketing Executive with MetroMail.