Nigel returns to the board

Nigel returns to the board

 
 
In this issue
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Royal Mail news
 
BOARD NEWS :

SMP STALWART REJOINS THE BOARD

A very warm welcome goes to Nigel Maybury, who has rejoined the SMP board. 

Nigel, a non-executive director at Nottingham-based MailShop, was a member of the board during his time as Managing Director of Sunline. 

SMP Chair Judith Donovan CBE said: “We are delighted to welcome Nigel back, both into the industry and onto the SMP board. His experience and enthusiasm are invaluable.” 

 
MEMBERS WIN BIG :

SMP MEMBER METROMAIL SCOOPS INDUSTRY AWARD


The team at MetroMail are celebrating after winning an industry award for marketing.

The Seaham-based producer of direct and transactional mail campaigns won Best Marketing Campaign at the Print, Design and Marketing Awards 2019.

MetroMail targeted their sales and customer service teams with a sales growth of 10% for 2018. In addition, there was pressure to sell the new innovative products they have recently started offering (this includes one-piece mailers, booklets, reactive and data-led campaigns), with the target being gaining or cross-selling these services to at least three customers.

This was achieved by developing a sales pack which focused on the creation of high quality, visual samples, showcasing the extensive range of services available. Presenting this through a bespoke brand adds an essence of credibility and consistency, resulting in overall sales growth of 34.3%. As a result of this strategy, sales of their innovative products have dramatically increased, exceeding their objective by 166.6%!

SMP board member and MetroMail MD Chris Pygall said: “We have many years’ experience in putting together successful campaigns for our clients, so it is refreshing that our own campaign has also been recognised with an award. Congratulations and thanks go to all involved.”

Pictured receiving the award from Roger Tilling, the voice of University Challenge, is Lyndsay Close, Marketing Executive with MetroMail.

 
ROYAL MAIL NEWSRoyal Mail

KAIZEN INTERIM SUMMER UPDATE

The activities and joint engagement continues to take place across the supply chain between mail producers, carriers and Royal Mail. Some of the outputs to look forward to include:
  • Mailmark mandatory and recommended specifications being reviewed with an aim to assist with more automation across the supply chain
  • Insights being gathered to assist with an updated specification for Mailmark large letters; one-piece mailers; perforated mailers; and Do Not Redirect. This will assist with more automation and simplifying services for the industry
  • Paper wrap testing also taking place
  • Requirements for the Mailmark data web-services being scoped
 
 
ROYAL MAIL NEWSRoyal Mail

REMINDER TO ALL MAIL PRODUCERS

48 Way Sort option for mech mail, one of the joint industry initiatives, is currently significantly under-utilised at 44%. Those mail producers that have implemented this option have seen  benefits in tray utilisation and operational efficiency. If you have any questions about this service option, please contact your access provider.

More detailed update on the above to follow in Autumn.
 
TWO SIDES

SMP WELCOMES LATEST RESEARCH BY PRO-PRINT ORGANISATION

The latest research released by pro-print not-for-profit organisation Two Sides reveals that consumers not only want paper documents and statements – they do not expect to pay extra for them.

In a survey of 6,000 customers across the UK, Europe and Scandinavia, 78% believed they had the right to choose whether they received paper or digital communications, with 76% wanting the option to revert back to paper after choosing digital.

A total of 62% thought they should not be charged for receiving paper bills or statements.

SMP Chair Judith Donovan CBE said: “The appetite for printed transactional mail clearly exists and we welcome these new figures from Two Sides, that clearly show that not only do people still want paper bills, they don’t expect to pay extra to receive them.”
 
 
YOUR NEWS

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