On 1 September 2019 we are launching an exciting new Black Friday and Christmas Incentive, giving customers an opportunity to effectively sell more to their target audience by sending incremental Advertising Mail, Responsible Mail and Partially Addressed Mail volume during these two important shopping periods – all for as little as 12 pence per item. The increasingly popular Black Friday period is now one of the most opportune times for retailers and e-tailers to raise awareness and boost sales, and the following pre-Christmas period can then be used to drive repeat footfall, or website traffic.
Last year, our Christmas incentive generated 6.3m of volume and we are keen to build on this success.
The link below can be used to access and upload the modified RM eLearning package highlighting the importance of being vigilant with regard to scam mail. Please share amongst your teams. https://vimeo.com/292308607/c744a2b050
Vimeo is a well-respected and widely used by businesses as a video sharing platform however Royal Mail accepts no responsibility to third parties who access content on this platform.
HAPPY BIRTHDAY TO THE POSTCODE
Did you know the Royal Mail postcode is now 60 years old? The six-digit system was created in 1959 to help improve the routing and delivering of mail. Take a look at the history of the Royal Mail postcode here: https://vimeo.com/325393126
As you are aware, we have improved the functionality of JICMAIL Discovery to make it easier to see your essential mail insights – in under 10 mins.
We have prepared some slides for briefing to make it as simple as possible to see how to access this information and why it is of benefit.
For the benefit of mail planning, we are particularly looking to embed the use of the full range of campaign metrics every time a mail campaign is discussed, quoted, scheduled and agreed.
If SMP members have subscribed to JICMAIL, the required training must be booked. If you haven’t already received your training, please contact email@example.com.
SMP GETS A VOICE ON THE PAF ADVISORY BOARD
SMP Chair Judith Donovan CBE has joined the PAF (Postcode Address File) Advisory Board.
The PAF is maintained by Royal Mail and is the most accurate and complete address database in the UK, containing some 28 addresses and receiving around 1.5 million updates every year.
The advisory board was established in 2007 to offer independent advice to Royal Mail’s Address Management Unit on behalf of PAF users. Judith joins independent postal operators, mail users and public sector representatives on the board.
SMP SUMMIT 2020
If you enjoyed this year’s highly successful SMP Summit, you won’t want to miss the 2020 event. Next year’s summit will once again take place at the Phoenix Centre, London, on Wednesday April 1st. You’d be a fool to miss it!
We love to hear what our members have been up to, whether it’s winning new contracts or taking on new members of staff. But we can’t share your successes unless you tell us!
The SMP newsletter is YOUR newsletter, so please do get in touch if you have any news to share with members.