Find out about The Rosemary Smith DMA Award

Find out about The Rosemary Smith DMA Award


In this issue
 

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AWARD IN MEMORY OF INSPIRATIONAL INDUSTRY EXPERT ROSEMARY

SMP members are encouraged to enter an award scheme in memory of Rosemary Smith, one of the most passionate advocates of data protection.
 
The Rosemary Smith DMA Award for Data Protection will be presented annually to companies that demonstrate excellent standards of data protection.
 
Rosemary passed away in April this year and was well known to many in the marketing and data protection communities.
 
In addition to running several successful businesses, she served for seven years on the DMA Board, was an honorary fellow for the IDM, chaired the DM Trust and was well published on key issues facing data protection.
 
More recently, she worked on GDPR implementation, creating guidance that helped hundreds of business through the transformations required by the new regulations.
 
The award is sponsored by the DMA and the DMA trust – and SMP members are encouraged to enter.
 
Entry is free and the winner receives £1,000 and a trophy. The award will be presented in February next year and entries close on December 13th 2019.
 


HAVE YOU JOINED OUR SMP LINKEDIN GROUP YET?

You can share insights and thoughts with other members as well as swapping industry news and advice.
 
If you haven’t already done so, click here to register.

 


ROYAL MAIL DOOR TO DOOR REFERRER PARTNER PROGRAMME LAUNCH

We are looking for partners who would like to earn commission for introducing their clients to our door drop service.
 
If you have clients who want to use door drops for flyers, leaflets, brochures and catalogues for the first time, or who use door drops but have not used Royal Mail Door to Door before, and you do not want the hassle of managing their booking or targeting requirements, then the programme could be for you. 
 
You can earn up to 2.5% commission on your clients’ spend on Door to Door over a three-year period, paid quarterly. We will book and manage your clients’ campaigns and attend to their targeting requirements to help maximise the effectiveness of their campaigns. We will also invoice them directly so there is no financial obligation on your part.
 
In addition, we will provide you with ongoing support, a communication programme, access to great insight and to a dedicated website to help you promote Door to Door to your existing and potential clients.
 
Door drops are a cost-effective way to get your clients’ message into customers’ hands, locally or nationally.  They drive high engagement too, 64% of door drops are looked at immediately upon arrival and 15% are put aside to look at later*.
 
To find out more about how you can become an official Royal Mail Referrer Partner and earn commission on Royal Mail Door to Door just contact us:
 
Via email – d2dreferrer@royalmail.com
 
Or visit our dedicated Referrer Partner website – royalmail.com/door-to-door-referrer
 
*  Source: 2019 DMA Annual Door to Door Industry Report
 
 

ROYAL MAIL LAUNCH NEW STAMP EDITION 

Royal Mail’s new Special Stamps celebrate the musical contribution of Elton John, one of the most enduring music artists of all time.

Elton John is one of only two individual music artists to be featured in a dedicated stamp issue, the other being David Bowie in 2017.

The stamps and a range of collectible products are available now from the Royal Mail website, by phone on 03457 641 641 and from 7,000 Post Offices throughout the UK.​
 

PERMANENT ROLL-OUT FOR PARTIALLY ADDRESSED MAIL SERVICE

We are pleased to announce the permanent roll out of our Partially Addressed Mail™ service from 1 April 2020.
 
Partially Addressed Mail was developed for advertisers prospecting for new customers. Instead of addressing a mailing item to an individual, the item is addressed to the household using geo-demographics at postcode level (c.15 households), enabling customer acquisition without the use of personal data.
 
Since the launch of the trial in November 2018 we have seen encouraging growth in the use of Partially Addressed Mail, with many customers enjoying a strong ROI for their marketing investment.
 
Customers have also told us that full productisation of the service would provide greater confidence in the market and ensure that it was considered when brands are developing their 2020 marketing plans.
 
Furthermore, we are pleased to confirm that the price differential applied to the trial, of up to 4p per item discount off Advertising Mail rates, will continue to apply to the rolled-out service.
 
We trust that this announcement is helpful to our customers in planning their acquisition campaigns
If you are interested in using the Partially Addressed Mail service please visit our website.
 
A huge thankyou to our SMP members for their work and support developing the product, alongside Royal Mail and its Access customers.

 


The JICMAIL team has created a booklet containing essential insights on how to make the most of partially addressed mail.
 
The booklet, 7 Essential Insights on Partially Addressed Mail, is available in both print and digital form from the JICMAIL website.
 
An example of insights offered is the fact that on average, partially addressed mail stays in the home for over seven days – slightly less than direct mail but significantly longer than door drops.

Partially Addressed Mail is a new way of targeting customers by using postcode data rather than personal information – providing a GDPR-compliant way to target new audiences.

As a feature within the ‘gold standard’ measurement for mail, JICMAIL provides subscribers with the fundamental insight into actions being taken with this new targeted mail opportunity.

Results are based on mail identified by panellists as ‘Addressed to Householder or Occupier’.
 
 


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