Decision Marketing featured our story ‘Mail makers welcome Royal Mail initiatives’ online: https://www.decisionmarketing.co.uk/news/industry-hails-renewal-of-incentives-for-mailing-activity ...
A mention for SMP in this article from Decision Marketing, introducing new Royal Mail boss Simon Thompson: https://www.decisionmarketing.co.uk/news/royal-mail-boss-pledges-razor-sharp-customer-focus ...
Print Monthly featured our story ‘Mail makers welcome Royal Mail initiatives’ online: http://www.printmonthly.co.uk/News/Business/8636/smp-welcomes-royal-mail-incentives-for-dm ...
Printweek featured our story ‘Mail makers welcome Royal Mail initiatives’ online: https://www.printweek.com/news/article/smp-welcomes-royal-mail-initiatives ...
The latest figures from JICMAIL show higher customer engagement with direct mail and door drops – and improvements in digital campaign effects as a result of mail. JICMAIL data for Q3, captured from a panel of 1,000 households every month, reveals that: 8.7% of all advertising mail...
2020 has been another successful year for our incentive portfolio. Customers are seeing real benefit from using our schemes, ensuring that mail remains a cost-effective communication tool during a difficult year. We approved 680 applications, providing £9.2 million in postage credits that customers offset against...
Keeping up to date with events in the ever-evolving world of direct mail is vital for SMP board members. And while they’re clearly a very well-read bunch, it’s interesting to note which industry titles make their go-to reading list. In a survey carried out by Faith...
Royal Mail is in the process of upgrading its Mailmark data warehouse systems and software. As part of this refresh, from 10 December 2020, it is introducing new Mailmark reporting functionality which will enable customers to access simpler daily PDF content, and the new Mailmark...
We asked – and you answered! Our Business Impact Survey, carried out in lieu of our cancelled 2020 Summit, gave SMP members a chance to air their thoughts and concerns to enable us to better understand what matters most right now. With a response rate of...
By Mike Colling, founder of The Kite Factory and a director of JICMail. This is a piece I had thought I would never write. For the last decade there has only been one-way traffic in budget allocation by charities between mail and digital media. And it’s...