Changing the perception of print is key to promoting direct mail as a hero product of the future, a packed national conference of mailing house industry experts heard. More than 100 members of the Strategic Mailing Partnership (SMP) filled a room at the Phoenix Centre, London, for the partnership’s...
The Strategic Mailing Partnership (SMP) is kicking off a year of celebration to mark its 10th birthday, recognising a decade of consultation and collaboration between mailing houses and Royal Mail. Since its formation, the SMP has given the mailing house sector direction and support, while transforming the industry’s relationship with...
A recent audit of our 14 board members revealed that in 2018 they produced 7.1 billion mailpacks – just under half of all mail delivered last year – and 581 million door-to-door pieces. The combined turnover of our board members reached £2,322m and, collectively, the companies employed more...
Legislative changes and the intelligent use of data can help direct mail to enjoy a resurgence in 2019, despite the rising cost of ink and paper. SMP Chair Judith Donovan CBE believes the direct mail industry needs to evolve alongside the digital sector to make the most of existing opportunities,...
The SMP Board, on behalf of its members, has unanimously agreed to adhere to the Royal Mail Wholesale’s Code of Practice regarding scam mail. Scam mail is sent with the sole intention of obtaining money through deception and/or fraud and can come to you by phone,...
Congratulations to two SMP members who have been crowned PrintWeek Awards 2017 winners. Marketing experts, Howard Hunt, received the Direct Mail Printer of the Year accolade as mail communication specialists GI Solutions won Customer Service Team of the Year. VISIT HERE for a full list of all...
The SMP is continuing to grow its thriving membership following the addition of a long-established print management business. Webmart, which began life as a print services agency in 1996, became an SMP member to help strengthen its arm in direct mail and doordrop. Simon Biltcliffe, Webmart Founder,...
The Strategic Mailing Partnership has continued to generate media coverage in trade as well as regional media over the past few months. In an edition of ‘My Passion’, published in the Yorkshire Post on Tuesday 22 August, chairwoman of The SMP, Judith Donovan CBE, explained her...
It's a commodity often overlooked, but the envelope has continued to evolve throughout an ever-changing industry, as PrintWeek reports. When it comes to the history of the envelope too, there's so much it has overcome from the 1840 Post Office reforms to the demand for mass-produced...
The Strategic Mailing Partnership (SMP) is celebrating a successful year of activity which has included a positive recruitment drive, a significant inaugural event for key delegates and the strengthening of industry partnerships. We mapped out a ‘Strategic Framework’ of intense activity to raise awareness of the...