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The much-awaited legitimate interests guidance Information Commissioner's Office (ICO), writes Rosemary Smith from Opt-4. An early review of the guidance shows that the ICO has taken a measured approach but mailing houses will be delighted that legitimate interests for post is identified as “likely to be...

We are proud to announce that six of our SMP Board members’ companies they represent have been named in PrintWeek’s Top 500 list for 2018. St Ives, Communisis, Williams Lea Tag, Paragon Customer Communications, YM Group and Adare SEC have all been named in the publication’s...

SMP Chair, Judith Donovan CBE, discusses JICMail following its official launch at the turn of the year. Speaking to PrintWeek, our Chair offered her expertise on JICMail, a new currency for measuring direct mail engagement. To read her thoughts on the newly-launched organisation, see her interview HERE The SMP's...

Our SMP Chair, Judith Donovan CBE, discusses the importance of direct mail and how it can stand the test of time in 2018 and beyond. Speaking to DecisionMarketing, our Chair speaks about direct mail's challenge and opportunities alongside the ever-growing digital world. Read her views on direct...

We have welcomed a new addition to the SMP Board – Ian Hemsworth who brings with him a wealth of experience and passion for direct mail. Ian, who has previously worked as a Site Manager for RRD Britannia and a Client Services Director with K2 Group,...