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We have divided the methodology video into short, shareable clips. Please find these on the JICMAIL website using the following link https://www.jicmail.org.uk/about/video-faqs/ Here is a link to download 'The key Gold Standard Insight reported in JICMAIL' from the JICMAIL Vimeo account: vimeo.com/user78691951/download/337266977/f81e4c16c22 ...

Changing the perception of print is key to promoting direct mail as a hero product of the future, a packed national conference of mailing house industry experts heard. More than 100 members of the Strategic Mailing Partnership (SMP) filled a room at the Phoenix Centre, London, for the partnership’s...

The Strategic Mailing Partnership (SMP) is kicking off a year of celebration to mark its 10th birthday, recognising a decade of consultation and collaboration between mailing houses and Royal Mail. Since its formation, the SMP has given the mailing house sector direction and support, while transforming the industry’s relationship with...

Legislative changes and the intelligent use of data can help direct mail to enjoy a resurgence in 2019, despite the rising cost of ink and paper. SMP Chair Judith Donovan CBE believes the direct mail industry needs to evolve alongside the digital sector to make the most of existing opportunities,...

An outstanding Media Research win for JICMAIL at the Market Research Awards with ‘Proving the performance of mail in the digital age’ entry London 03 12 18 – JICMAIL were thrilled to win the award for Media Research at The Market Research Society awards which were held...

Our incentives continue to grow in popularity with increasing customer take up, having approved 300 applications in 2018. In total, incentives have generated a combined volume of circa 220 million items in 2018 and have accrued £5.5 million in postage credits that help customers to...