On 19 November 2018 we are launching an exciting new incentive for the Christmas season – the Royal Mail Advertising Mail Christmas Incentive. Communicating with your customers at Christmas is a great way to show them they are appreciated and hopefully encourages them to do more...
We have reported an impressive response rate following our latest recruitment drive. We produced direct mail packs which were printed by one of out members and included information about the SMP, how to join and what members can expect. These packs were distributed to over 100 new...
We have welcomed our first ever Scotland-based industry expert onto our Board. Isla Munro, Managing Director of The Dragonfly Agency Ltd, has experience covering digital marketing, commercial insight and new business conversion. She has bolstered the SMP Board alongside new additions Ben Snutch, Group Sales Director from GI...
Door drops are a cost-effective way to get your leaflets, flyers and brochures into customers’ hands. And they work. In fact 67% of people have been prompted to buy after receiving one. Specialists can help you reach the right people, with precise targeting by location...
Everybody makes mistakes, but for a market where margins are already supermodel slim, even the smallest of errors can have a big impact on profitability, writes PrintWeek's Helen Dugdale. Hence, the possibility of eradicating mistakes from production processes altogether is an alluring one: this is the...
We would like to highlight a significant project called 'Kaizen' which has brought together key industry representatives to maximise the value of mail – and our plans for Year Two. Made up of over 10 different organisations across the mail supply chain and over 30 subject matter...
Danny Clarke, managing director of Howard Hunt Group’s eponymous manufacturing business and Graft print management, is a passionate man, writes PrintWeek. He’s passionate about the need to attract more bright young things into print, and positively evangelical about the sector’s need to sell itself on value...
JICMail data is currently available for free until January 2019. Your clients can access this data through existing media planning tools already such as Telmar, Kantar Choices and Nielsen IMS, if they subscribe to these packages. There’s also two other ways to get the data: JICMAIL Data...