07 Feb In the news: The SMP’s thoughts on JICMail and scam mail
SMP Chair, Judith Donovan CBE, discusses JICMail following its official launch at the turn of the year.
Speaking to PrintWeek, our Chair offered her expertise on JICMail, a new currency for measuring direct mail engagement.
To read her thoughts on the newly-launched organisation, see her interview HERE
The SMP’s news about committing to tackling the severity of scam mail was also a featured article for DecisionMarketing.
Read more HERE