JICMAIL: New Test and Learn Toolkit Available

JICMAIL: New Test and Learn Toolkit Available

JICMAIL has recently launched a new Test and Learn Toolkit which has been designed to help your customers target and reach different audiences in order to help optimise the content and overall performance of mail marketing campaigns.

The toolkit includes the facility of targeted A/B testing for your campaigns, as well as a breakdown of which A/B test results can be assessed. Using this tool will give you a valuable insight into what is really engaging your audience and will make the application of future marketing campaigns much more efficient.

For more details of the aspects and capabilities of the toolkit, visit the JICMAIL site here.