Author: Tom Coates

Kerry Holden, Managing Director, Mailbird Organisation Ltd and Mediascene Limited, has provided an in-depth insight into his own experiences in the mailing industry, the importance of true data integration and looking at the bigger picture. I rarely write articles. I believe an article should leave you,...

Patrick Headley, CEO of Go Inspire Group, and SMP board member, discusses the findings of a randomised control trial that explores the validity of comparing postal mail and email channels as marketing media....