Author: Kirsty Perkins

The Strategic Mailing Partnership today launches its first ever mail performance awards, to recognise the contribution mailing houses make to the success of client campaigns. The awards are open to all SMP mail producers, irrespective of size of business and can be entered for any...

SMP members can keep up to date with the latest news and insight from JICMAIL with a free webinar next week. The session will take members through the latest data and observations on mail effectiveness during the most recent lockdown. The webinar is on June 15th at...

Royal Mail’s annual results were announced on May 20th 2021 for the financial year 20/21. The company announced an adjusted operating profit of £344m for the period, with parcel revenue growth more than offsetting the decline in letter revenue. The impact of COVID-19 saw a significant reduction...

JICMAIL have acted to address confusion among mailing houses between a new levy and changes made in the data sharing process. The new JICMAIL Levy has recently gone live and, at the same time, changes have been made to the process for the data sharing initiative...

Mail has performed more strongly than ever during the pandemic, according to the latest figures on customer engagement. Launching an updated guide to making the most of mail, Royal Mail’s MarketReach team found that people engaged with 96 per cent[1] of mail during the first lockdown...

The Strategic Mailing Partnership (SMP), a professional body that represents and protects the interests of mailing houses across the UK, has announced details of a new partnership with JICMAIL that it says will allow members to secure platinum accreditations. JICMAIL is the Joint Industry Committee for...