Author: The SMP

CEO of MBA Stephen Maher has shared his thoughts on how the pandemic will affect brands’ future marketing strategies. The importance of existing customers Research from Braze.com showed that, during lockdown, customers increased propensity to try new brands and a general increase in switching behaviour – 32%...

The Strategic Mailing Partnership has welcomed an Ofcom ruling that a new Royal Mail wholesale economy service should be VAT exempt. The move will enable members of the SMP, the industry body that represents UK mailing houses, to save money on mailings made through the recently...

The Strategic Mailing Partnership (SMP) has welcomed a ruling from watchdog Ofcom that a new Royal Mail wholesale economy service should be exempt from VAT. The ruling means SMP members will save money on mailings made through the new D+5 Letters access service, which defers mail...

SMP members have the chance to broaden their workforce’s skills and gain professional qualifications – either for free or at a significantly reduced rate. The SMP has teamed up with Royal Mail and the IDM to offer a range of online courses, ranging from bite-size tasters...

The Strategic Mailing Partnership (SMP), the association that represents mailing in the UK, has praised the Royal Mail for its latest set of initiatives, saying these will help to inspire and invigorate direct mail in 2021. Among the initiatives that will run throughout the next...

The Strategic Mailing Partnership has welcomed the latest set of Royal Mail initiatives aimed at inspiring and invigorating direct mail in 2021. Existing incentives are being renewed for a further 12 months, while fixed percentage discounts are being introduced to simplify the offering. 2020’s portfolio of incentives...