Industry Insights

Richard Travers heads up the Wholesale and Revenue Integrity unit for Royal Mail, which includes the letters side of the business – and sponsorship of the SMP – falling within his remit. Here, he talks about the challenges currently facing Royal Mail, how mail can...

High door drop interaction rates across all life stages Frequency of exposure: MillenialsHome OwnersFamiliesSocial Grade A65+Door Drops2.612.642.632.482.85Partially Address3.463.973.773.403.78 Mark Davies, managing director of Whistl Door Drop Media, discusses the many advantages of direct mail over social media advertising. The pandemic has had a had huge impact on advertising and...

Keeping up to date with events in the ever-evolving world of direct mail is vital for SMP board members. And while they’re clearly a very well-read bunch, it’s interesting to note which industry titles make their go-to reading list. In a survey carried out by Faith...