More than 150 representatives from the world of print, paper, packaging, publishing and graphics gathered at Stationers’ Hall in London for the Printing Charity Annual Luncheon – the 194th since the charity was founded in 1827. The Luncheon, the charity’s annual event...
Industry Insights
Advertising and the attention economy – why the attention economy is booming and why it matters
Phillip Ricketts, wholesale commercial director at Marketreach, explains why it is crucial for advertisers to understand and measure attention metrics in an increasingly fragmented media environment. Attention has been on most advertisers' minds for a couple of years...
How can the mail industry overcome the challenges of 2023?
The cost-of-living crisis is having an effect on many industries across the UK and the print industry is not exempt from this, with economic uncertainty, the rise in energy bills and disruption to the supply chains. How can the print industry respond to the...
JICMAIL Q4 2022 results: Mail open, read, and in-home retention rates all improve over the course of the crucial Q4 trading season in 2022
JICMAIL’s diary-based data captured from a panel of one thousand households every month reveals that in Q4 2022: A greater proportion of mail (including Direct Mail, Business Mail and Door Drops) was read (77% of mail items), opened (66%), and retained (46%) in the...
Predictions from the print sector in 2023
Lucy Swanston, Chair of the Strategic Mailing Partnership So, what might 2023 have in store for our industry? Don't just take my word for it – here are some of my thoughts along with those of some industry key players: Taking the best of 2022 forward The resilience...
Marketreach makes mail even more rewarding
Marketreach’s incentives portfolio is expanding with a new incentive Christmas and Q1 growth incentive to bring even greater benefits. Currently, Marketreach’s incentives reward customers with postage credits for volume commitment, encourages new mail...
Ways to use behavioural science to improve the effectiveness of mail
Psychologist, Richard Shotton, Author of The Choice Factory and founder of Astroten06, has examined some of the most relevant studies currently available to marketers, that provide evidence-based insights into how to persuade consumers to alter their behaviour....
The SMP has partnered with Marketreach to launch a guide to ‘Using Mail More Sustainably’
We have teamed up with Marketreach to launch an invaluable step-by-step guide on how to use mail more sustainably. The guide, written with the help of our SMP members, has been designed to help brands and agencies understand how they could...
Mediatel’s The Future of Brands 2022
Watch again JICMAIL's panel session at Mediatel's The Future of Brands 2022: 'Closing the gap: Is 'offline' the missing piece in full effect measurement jigsaw?' https://vimeo.com/709048306?embedded=true&source=vimeo_logo&owner=78691951 A culture of best...
Looking at the Bigger Picture
Kerry Holden, Managing Director, Mailbird Organisation Ltd and Mediascene Limited, has provided an in-depth insight into his own experiences in the mailing industry, the importance of true data integration and looking at the bigger picture. I rarely write articles. I...