Industry Insights

Keeping up to date with events in the ever-evolving world of direct mail is vital for SMP board members. And while they’re clearly a very well-read bunch, it’s interesting to note which industry titles make their go-to reading list. In a survey carried out by Faith...

Everybody makes mistakes, but for a market where margins are already supermodel slim, even the smallest of errors can have a big impact on profitability, writes PrintWeek's Helen Dugdale. Hence, the possibility of eradicating mistakes from production processes altogether is an alluring one: this is the...

The much-awaited legitimate interests guidance Information Commissioner's Office (ICO), writes Rosemary Smith from Opt-4. An early review of the guidance shows that the ICO has taken a measured approach but mailing houses will be delighted that legitimate interests for post is identified as “likely to be...

As the digital evolution continues at a rapid pace, those involved in the paper industry remain optimistic about this form of communication's longevity. Guardian reporter, David J Unger, provides comment on why a 'paperless world' still hasn't happened in the USA. We took great interest in reading this...

The custom of sending Christmas cards as we know them today started in Britain in 1840, when the first ‘Penny Post’ public postal deliveries began.The world’s first commercial Christmas card was commissioned in 1843 by civil servant Sir Henry Cole who had helped introduce the...

The ICO has confirmed that it will not be issuing final guidance on key areas such as consent and Legitimate Interests until December at the earliest. Draft guidance on the contracts between Controllers and Processors has been issued. The office has also begun to...

It's a commodity often overlooked, but the envelope has continued to evolve throughout an ever-changing industry, as PrintWeek reports. When it comes to the history of the envelope too, there's so much it has overcome from the 1840 Post Office reforms to the demand for mass-produced...