Richard Travers heads up the Wholesale and Revenue Integrity unit for Royal Mail, which includes the letters side of the business – and sponsorship of the SMP – falling within his remit. Here, he talks about the challenges currently facing Royal Mail, how mail can...
Updates to Royal Mail’s Mailmark Direct Data platform are enabling mailing houses to develop game-changing innovations. Royal Mail started its journey towards customer barcoding in the Letters business back in 2012. Working with the SMP on the design, build and...
Over the past year, we have experienced the Covid-19 pandemic and multiple national lockdowns. Never in recent decades have we experienced an event that required the majority of the population to change behaviour so significantly and in such a short period of time....
Results Reveal That Mail is Driving Commercial Impact With Even Greater Efficiency The latest results from JICMAIL, the joint industry currency for ad mail, reveal significant improvements to mail effectiveness throughout the customer journey. JICMAIL’s diary-based...
High Door Drop Interaction Rates Across All Life Stages Frequency of Exposure: MillenialsHome OwnersFamiliesSocial Grade A65+Door Drops2.612.642.632.482.85Partially Address3.463.973.773.403.78 Mark Davies, managing director of Whistl Door Drop Media, discusses the...
It’s been widely acknowledged that the pandemic has amplified many existing consumer behaviours and this is certainly true of the way people have responded to mail. Physical mail’s ability to engage people and drive behaviour has increased noticeably and marketers and...
Soterios Soteri, Royal Mail’s Chief Economist, examines how the Covid-19 pandemic has affected the letters market. The COVID-19 pandemic is having a profound impact on society and is likely to give rise to the worst UK recession in three centuries. Many public...