Industry Insights

During an update to the SMP Board, JICMAIL were asked questions relating to the nature of the panel which records the data.The questions and answers are detailed here JICMAIL Board and data governance: The background JICMAIL is an independent, not-for-profit data and research organisation, owned jointly by...

Experience is everything: The importance of customer experience to brand success In 2019, customer experience will overtake price and product as the key brand differentiator for consumers. This demands that marketers consider their customers in everything they do. If a marketing interaction doesn’t add value – or...

Soterios Soter Royal Mail chief economist Soterios Soteri outlined key facts about the letters market, provided some history and long-term trends then offered his thoughts on where we are today, and opportunities going forward. He told the summit that letters accounted for more than half of...

One year after its introduction on May 25th, 2018, many SMP members felt the ‘fear-factor’ surrounding GDPR had dissipated, leaving little long-term effect on the direct mail industry. The requirements of the legislation had become part and parcel of standard mailing house procedures. Those who were...

The SMP summit heard a presentation from Jonathan Tame, Managing Director of the not-for-profit organisation Two Sides, about promoting the sustainable attributes of print and paper and taking organisations to task over misleading ‘greenwashing’ statements PERCEPTION VS REALITY: CHALLENGING TIMES Two Sides MD Jonathan Tame told the...

As the industry battles against yet more ink and paper price increases and the ongoing evolution of the digital and print debate as well as the uncertainty surrounding Brexit, we spoke to a range of SMP Board Members at our annual Board Member meeting at...

Without a team of engineers, Royal Mail could not be the force it is today. Operating various types of machinery - from the number generators for the Premium Bonds to the much more savvy innovations in technology, engineers have a valuable part to play in...

It’s now six months since the GDPR came into force and changed the rules for marketers. But go deeper and it is clear that the climate in which marketers operate has also fundamentally changed. Loss of trust in digital media powered by personal data has...