London, 22 February 2024 – The latest quarterly results from JICMAIL reveal that 6.5% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in the crucial Christmas trading period. Half of these purchases were...
Industry News
The Printing Charity Announces 2024 President
Nicky Morgan, the Rt Hon the Baroness Morgan of Cotes, has accepted The Printing Charity's invitation to hold the office of President for 2024. Baroness Morgan is a former Conservative MP and Minister, and now a member of the House of Lords. Her portfolio career has,...
Printing Charity 2023 President Lord Grade celebrates industry evolution and adaptability at 194th Annual Luncheon
More than 150 representatives from the world of print, paper, packaging, publishing and graphics gathered at Stationers’ Hall in London for the Printing Charity Annual Luncheon – the 194th since the charity was founded in 1827. The Luncheon, the charity’s annual event...
Sustainability winners – Webmart: what does sustainability mean to champions from the SMP Awards 2023?
Webmart, winners of the Sustainability Award at this year’s SMP awards, are B-Corp specialists in sustainable integrated marketing including digital, print, data and letterbox solutions. To find out just what makes this business tick, we spoke to Client Services...
Big boost for a rising star: Ellie McBeath on why the Bright Futures award is so important
Ellie McBeath, account manager at Edinburgh-based direct marketing specialist, The Dragonfly Agency, was the recipient of this year’s inaugural Bright Futures Award at the SMP awards. We spoke to Ellie to find out about how it feels to win, and what her hopes are for...
Platinum win for Paperplanes: uncovering secrets to success from the SMP Awards 2023
Paperplanes, a programmatic direct mailing house based in London, took home this year’s prestigious Platinum Envelope Award at the SMP Mail Performance Awards for its work with The Bower Collective. To celebrate, we sat down with Dan Dunn, co-founder of Paperplanes,...
How can the mail industry overcome the challenges of 2023?
The cost-of-living crisis is having an effect on many industries across the UK and the print industry is not exempt from this, with economic uncertainty, the rise in energy bills and disruption to the supply chains. How can the print industry respond to the...
JICMAIL Q4 2022 results: Mail open, read, and in-home retention rates all improve over the course of the crucial Q4 trading season in 2022
JICMAIL’s diary-based data captured from a panel of one thousand households every month reveals that in Q4 2022: A greater proportion of mail (including Direct Mail, Business Mail and Door Drops) was read (77% of mail items), opened (66%), and retained (46%) in the...
Don’t miss out on the Programmatic Mail incentive boosting physical mail successes!
The Strategic Mailing Partnership’s Royal Mail Wholesale Programmatic Mail incentive, launched in response to industry demand, is helping companies harness the power of Programmatic Mail as a new conversion channel. Applications close on the 3rd of March 2023, and...
Creative Futures Award Winner Announced!
The Strategic Mailing Partnership recently collaborated with Canon and The Drum, along with an expert team of marketing industry and technology stakeholders, to launch a bespoke awards competition that celebrated the future of omnichannel marketing...