Industry News

SMP members can keep up to date with the latest news and insight from JICMAIL with a free webinar next week. The session will take members through the latest data and observations on mail effectiveness during the most recent lockdown. The webinar is on June 15th at...

Royal Mail’s annual results were announced on May 20th 2021 for the financial year 20/21. The company announced an adjusted operating profit of £344m for the period, with parcel revenue growth more than offsetting the decline in letter revenue. The impact of COVID-19 saw a significant reduction...

JICMAIL have acted to address confusion among mailing houses between a new levy and changes made in the data sharing process. The new JICMAIL Levy has recently gone live and, at the same time, changes have been made to the process for the data sharing initiative...

Mail has performed more strongly than ever during the pandemic, according to the latest figures on customer engagement. Launching an updated guide to making the most of mail, Royal Mail’s MarketReach team found that people engaged with 96 per cent[1] of mail during the first lockdown...

CEO of MBA Stephen Maher has shared his thoughts on how the pandemic will affect brands’ future marketing strategies. The importance of existing customers Research from Braze.com showed that, during lockdown, customers increased propensity to try new brands and a general increase in switching behaviour – 32%...

SMP members have the chance to broaden their workforce’s skills and gain professional qualifications – either for free or at a significantly reduced rate. The SMP has teamed up with Royal Mail and the IDM to offer a range of online courses, ranging from bite-size tasters...