Industry News

JICMAIL has recently launched a new Test and Learn Toolkit which has been designed to help your customers target and reach different audiences in order to help optimise the content and overall performance of mail marketing campaigns.The toolkit includes the facility of targeted A/B testing...

SMP members can keep up to date with the latest news and insight from JICMAIL with a free webinar next week. The session will take members through the latest data and observations on mail effectiveness during the most recent lockdown. The webinar is on June 15th at...

Royal Mail’s annual results were announced on May 20th 2021 for the financial year 20/21. The company announced an adjusted operating profit of £344m for the period, with parcel revenue growth more than offsetting the decline in letter revenue. The impact of COVID-19 saw a significant reduction...