Industry News

Mail has performed more strongly than ever during the pandemic, according to the latest figures on customer engagement. Launching an updated guide to making the most of mail, Royal Mail’s MarketReach team found that people engaged with 96 per cent[1] of mail during the first lockdown...

CEO of MBA Stephen Maher has shared his thoughts on how the pandemic will affect brands’ future marketing strategies. The importance of existing customers Research from Braze.com showed that, during lockdown, customers increased propensity to try new brands and a general increase in switching behaviour – 32%...

SMP members have the chance to broaden their workforce’s skills and gain professional qualifications – either for free or at a significantly reduced rate. The SMP has teamed up with Royal Mail and the IDM to offer a range of online courses, ranging from bite-size tasters...

2020 has been another successful year for our incentive portfolio. Customers are seeing real benefit from using our schemes, ensuring that mail remains a cost-effective communication tool during a difficult year. We approved 680 applications, providing £9.2 million in postage credits that customers offset against...

Royal Mail is in the process of upgrading its Mailmark data warehouse systems and software. As part of this refresh, from 10 December 2020, it is introducing new Mailmark reporting functionality which will enable customers to access simpler daily PDF content, and the new Mailmark...

The benefits of using JICMAIL data to improve results have been showcased in a number of new case studies. These include examples of both direct mail and door drops from mailing houses, agencies and postal operators. SMP members can find details of the case studies on...

Royal Mail is aware that some members of staff have been asked for proof that they are a key worker when travelling to and from work, or when out delivering and collecting the post. As a result, Royal Mail has given all staff members a copy of a letter that...

SMP members can sign up for a free webinar on how using JICMAIL can help with the planning and execution of award-worthy campaigns. The webinar, on Wednesday February 19th, features case studies from users who have incorporated JICMAIL into their award-winning campaigns. Hosted by JICMAIL, it will provide useful insights into the...