We have divided the methodology video into short, shareable clips. Please find these on the JICMAIL website using the following link https://www.jicmail.org.uk/about/video-faqs/ ...
An outstanding Media Research win for JICMAIL at the Market Research Awards with ‘Proving the performance of mail in the digital age’ entry London 03 12 18 – JICMAIL were thrilled to win the award for Media Research at The Market Research Society awards which were held...
Our incentives continue to grow in popularity with increasing customer take up, having approved 300 applications in 2018. In total, incentives have generated a combined volume of circa 220 million items in 2018 and have accrued £5.5 million in postage credits that help customers to...
On 19 November 2018 we are launching an exciting new incentive for the Christmas season – the Royal Mail Advertising Mail Christmas Incentive. Communicating with your customers at Christmas is a great way to show them they are appreciated and hopefully encourages them to do more...
Door drops are a cost-effective way to get your leaflets, flyers and brochures into customers’ hands. And they work. In fact 67% of people have been prompted to buy after receiving one. Specialists can help you reach the right people, with precise targeting by location...
We would like to highlight a significant project called 'Kaizen' which has brought together key industry representatives to maximise the value of mail – and our plans for Year Two. Made up of over 10 different organisations across the mail supply chain and over 30 subject matter...
JICMAIL data is currently available for free until January 2019. Your clients can access this data through existing media planning tools already such as Telmar, Kantar Choices and Nielsen IMS, if they subscribe to these packages. There’s also two other ways to get the data: JICMAIL Data...
Royal Mail (RM) has announced it is to launch a new magazine subscription mail service to meet the needs of publishers of consumer, business, membership and brand magazines. As some magazines have been experiencing growth in subscriptions, others struggling with reduced advertising revenue and a tougher...
We are pleased to announce that we are decreasing the minimum volume entry level for the Publishing Volume Commitment incentive from 500,000 mail items to 250,000 mail items with immediate effect. This means that any customer who has sent 250,000 publishing mail items in the...
We are working closely with customers to improve the barcode read rate performance of Mailmark poly-wrapped large letters. To continue the progress made in resolving this issue we are extending the period of testing poly-wrapped large letters until 30 June 2019. The testing results so far Over...