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Industry News
2022 Strategic Mailing Partnership Awards
UK’s print and mailing industry recognised for outstanding performance The winners of the 2022 Strategic Mail Performance Awards, sponsored by Canon, were announced at our glittering Annual Networking Awards Evening, held at the Mail Rail Museum in London on September...
New Omnichannel Marketing Excellence Award spotlights creative talent of the future
Canon, along with an expert team of marketing industry and technology stakeholders, including the SMP, has collaborated with The Drum to launch ‘Creative Futures 2022’, a bespoke awards competition to celebrate the future of omnichannel marketing excellence and...
JICMAIL Q1 2022 Results
Mail volumes up to their highest level in two years while the commercial effectiveness of the channel is maintained Q1 2022 results reveal that mail volumes on the panel have reached their highest level since Q1 2020 – a clear indicator of post-pandemic...
JICMAIL Announces The Latest Winners of the JICMAIL Platinum Awards For Outstanding Practice with JICMAIL Data
JICMAIL, the joint industry currency for mail, has today announced the winners of its latest Platinum Awards, which have been given to 5 companies for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL data....
Mediatel’s The Future of Brands 2022
Watch again JICMAIL's panel session at Mediatel's The Future of Brands 2022: 'Closing the gap: Is 'offline' the missing piece in full effect measurement jigsaw?' https://vimeo.com/709048306?embedded=true&source=vimeo_logo&owner=78691951 A culture of best...
JICMAIL: New Test and Learn Toolkit Available
JICMAIL has recently launched a new Test and Learn Toolkit which has been designed to help your customers target and reach different audiences in order to help optimise the content and overall performance of mail marketing campaigns.The toolkit includes the facility...
JICMAIL Q3 2021 Results
Mail Reaches a Mobile Tipping Point with Record Levels of Mobile Digital Activity Driven by Direct Mail, Door Drops and Business Mail JICMAIL, the joint industry currency for ad mail, has today released the latest results from its panel-based mail planning system,...
JICMAIL Q2 2021 Results Reveal the Crucial Role Mail Played in Encouraging Consumers Back in Store as Lockdown Restrictions Eased
JICMAIL, the joint industry currency for ad mail, has released the latest results from its panel-based mail planning system, which reveal that the effectiveness of mail at driving consumers in to bricks and mortar retail stores increased by 71% year on year in Q2...
MarketReach: Covid-19
A Survival Guide for Marketers Here we are again. Amid the anxiety and uncertainty as the UK once again goes into a national lockdown, there is also a feeling of déjà vu. When the first lockdown was announced in March, we all had to adjust to new sets of rules and...