The latest figures from JICMAIL show higher customer engagement with direct mail and door drops – and improvements in digital campaign effects as a result of mail. JICMAIL data for Q3, captured from a panel of 1,000 households every month, reveals that: 8.7% of all advertising mail...
2020 has been another successful year for our incentive portfolio. Customers are seeing real benefit from using our schemes, ensuring that mail remains a cost-effective communication tool during a difficult year. We approved 680 applications, providing £9.2 million in postage credits that customers offset against...
Royal Mail is in the process of upgrading its Mailmark data warehouse systems and software. As part of this refresh, from 10 December 2020, it is introducing new Mailmark reporting functionality which will enable customers to access simpler daily PDF content, and the new Mailmark...
The benefits of using JICMAIL data to improve results have been showcased in a number of new case studies. These include examples of both direct mail and door drops from mailing houses, agencies and postal operators. SMP members can find details of the case studies on...
Royal Mail is aware that some members of staff have been asked for proof that they are a key worker when travelling to and from work, or when out delivering and collecting the post. As a result, Royal Mail has given all staff members a copy of a letter that...
SMP members can sign up for a free webinar on how using JICMAIL can help with the planning and execution of award-worthy campaigns. The webinar, on Wednesday February 19th, features case studies from users who have incorporated JICMAIL into their award-winning campaigns. Hosted by JICMAIL, it will provide useful insights into the...
Philip Ricketts, Director of Business Development for Marketreach, shares his thoughts on the value of programmatic mail. Marketers have never had so many channels to choose from to reach their customers. Online touchpoints are proliferating at a rapid rate and in recent years have helped marketers...
Discover how mail can boost your strategy. https://www.marketreach.co.uk/boost-your-acquisition-strategy?cid=MR1019_Q3AC_SS_13 ...
We are very pleased to confirm that our exciting new Royal Mail Back to School Incentive is launching today and will run until 30 August 2019. Using the incentive, customers can effectively communicate with their target audience by sending Advertising Mail volume for as little as 12 pence...
We have divided the methodology video into short, shareable clips. Please find these on the JICMAIL website using the following link https://www.jicmail.org.uk/about/video-faqs/ ...