The latest results from JICMAIL, the joint industry currency for ad mail, reveal significant improvements to mail effectiveness throughout the customer journey. JICMAIL’s diary-based data, captured from a panel 1,000 households every month, shows that: 8.4% of all ad mail (including direct mail and door drops) and...
Updates to Royal Mail’s Mailmark Direct Data platform are enabling mailing houses to develop game-changing innovations. Royal Mail started its journey towards customer barcoding in the Letters business back in 2012. Working with the SMP on the design, build and testing phases, the first live Mailmark...
Mailing houses will be able to achieve a new platinum company-level accreditation that highlights their expertise in using data and insight from JICMAIL to help end customers achieve greater outcomes from their investment in mail. The scheme ties into existing bronze, silver and gold certification for...
CEO of MBA Stephen Maher has shared his thoughts on how the pandemic will affect brands’ future marketing strategies. The importance of existing customers Research from Braze.com showed that, during lockdown, customers increased propensity to try new brands and a general increase in switching behaviour – 32%...
It’s been widely acknowledged that the pandemic has amplified many existing consumer behaviours and this is certainly true of the way people have responded to mail. Physical mail’s ability to engage people and drive behaviour has increased noticeably and marketers and agencies have taken note. Royal...
SMP members have the chance to broaden their workforce’s skills and gain professional qualifications – either for free or at a significantly reduced rate. The SMP has teamed up with Royal Mail and the IDM to offer a range of online courses, ranging from bite-size tasters...
The latest figures from JICMAIL show higher customer engagement with direct mail and door drops – and improvements in digital campaign effects as a result of mail. JICMAIL data for Q3, captured from a panel of 1,000 households every month, reveals that: 8.7% of all advertising mail...
2020 has been another successful year for our incentive portfolio. Customers are seeing real benefit from using our schemes, ensuring that mail remains a cost-effective communication tool during a difficult year. We approved 680 applications, providing £9.2 million in postage credits that customers offset against...
Royal Mail is in the process of upgrading its Mailmark data warehouse systems and software. As part of this refresh, from 10 December 2020, it is introducing new Mailmark reporting functionality which will enable customers to access simpler daily PDF content, and the new Mailmark...
The benefits of using JICMAIL data to improve results have been showcased in a number of new case studies. These include examples of both direct mail and door drops from mailing houses, agencies and postal operators. SMP members can find details of the case studies on...