Industry News

CEO of MBA Stephen Maher has shared his thoughts on how the pandemic will affect brands’ future marketing strategies. The importance of existing customers Research from Braze.com showed that, during lockdown, customers increased propensity to try new brands and a general increase in switching behaviour – 32%...

SMP members have the chance to broaden their workforce’s skills and gain professional qualifications – either for free or at a significantly reduced rate. The SMP has teamed up with Royal Mail and the IDM to offer a range of online courses, ranging from bite-size tasters...

2020 has been another successful year for our incentive portfolio. Customers are seeing real benefit from using our schemes, ensuring that mail remains a cost-effective communication tool during a difficult year. We approved 680 applications, providing £9.2 million in postage credits that customers offset against...

Royal Mail is in the process of upgrading its Mailmark data warehouse systems and software. As part of this refresh, from 10 December 2020, it is introducing new Mailmark reporting functionality which will enable customers to access simpler daily PDF content, and the new Mailmark...

The benefits of using JICMAIL data to improve results have been showcased in a number of new case studies. These include examples of both direct mail and door drops from mailing houses, agencies and postal operators. SMP members can find details of the case studies on...