Industry News

Register Now for Free JICMAIL Webinar

Register Now for Free JICMAIL Webinar

SMP members can keep up to date with the latest news and insight from JICMAIL with a free webinar next week. The session will take members through the latest data and observations on mail effectiveness during the most recent lockdown. The webinar is on June 15th at...

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JICMAIL Q1 2021

JICMAIL Q1 2021

Results Point Towards Improved Mail Effectiveness in the Most Recent Lockdown JICMAIL, the joint industry currency for ad mail, has released the latest results from its panel-based mail planning system, which reveal that mail volumes captured on the media measurement...

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Royal Mail Annual Results

Royal Mail Annual Results

Royal Mail’s annual results were announced on May 20th 2021 for the financial year 20/21. The company announced an adjusted operating profit of £344m for the period, with parcel revenue growth more than offsetting the decline in letter revenue. The impact of COVID-19...

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JICMAIL Opt-out Clarification

JICMAIL Opt-out Clarification

JICMAIL have acted to address confusion among mailing houses between a new levy and changes made in the data sharing process. The new JICMAIL Levy has recently gone live and, at the same time, changes have been made to the process for the data sharing initiative...

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Royal Mail Annual Results

Updated Guide to Making The Most of Mail

Mail has performed more strongly than ever during the pandemic, according to the latest figures on customer engagement. Launching an updated guide to making the most of mail, Royal Mail’s MarketReach team found that people engaged with 96 per cent[1] of mail during...

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JICMAIL Q4 2020

JICMAIL Q4 2020

Results Reveal That Mail is Driving Commercial Impact With Even Greater Efficiency The latest results from JICMAIL, the joint industry currency for ad mail, reveal significant improvements to mail effectiveness throughout the customer journey. JICMAIL’s diary-based...

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