Industry News

Royal Mail is in the process of upgrading its Mailmark data warehouse systems and software. As part of this refresh, from 10 December 2020, it is introducing new Mailmark reporting functionality which will enable customers to access simpler daily PDF content, and the new Mailmark...

The benefits of using JICMAIL data to improve results have been showcased in a number of new case studies. These include examples of both direct mail and door drops from mailing houses, agencies and postal operators. SMP members can find details of the case studies on...

Royal Mail is aware that some members of staff have been asked for proof that they are a key worker when travelling to and from work, or when out delivering and collecting the post. As a result, Royal Mail has given all staff members a copy of a letter that...

In this article we will hear from three senior leaders following the recent changes. Jenny Ledgar’s existing SMP responsibilities will be taken over by Philip Ricketts, and Tim Cable will continue his role on the SMP board. Philip Ricketts, Business Development and Customer Services Director I am...

SMP members can sign up for a free webinar on how using JICMAIL can help with the planning and execution of award-worthy campaigns. The webinar, on Wednesday February 19th, features case studies from users who have incorporated JICMAIL into their award-winning campaigns. Hosted by JICMAIL, it will provide useful insights into the...

Philip Ricketts, Director of Business Development for Marketreach, shares his thoughts on the value of programmatic mail. Marketers have never had so many channels to choose from to reach their customers. Online touchpoints are proliferating at a rapid rate and in recent years have helped marketers...

We are very pleased to confirm that our exciting new Royal Mail Back to School Incentive is launching today and will run until 30 August 2019. Using the incentive, customers can effectively communicate with their target audience by sending Advertising Mail volume for as little as 12 pence...

Experience is everything: The importance of customer experience to brand success In 2019, customer experience will overtake price and product as the key brand differentiator for consumers. This demands that marketers consider their customers in everything they do. If a marketing interaction doesn’t add value – or...

LETTERS ARE IMPORTANT TO ROYAL MAIL On May 22 2019, RMG presented its strategy, financial and business performance ambitions for the next three and five years and highlighted the importance of letters in achieving these ambitions. Here are some excerpts from the presentation: NEW ADVERTISING MAIL PROCESS Royal...