CEO of MBA Stephen Maher has shared his thoughts on how the pandemic will affect brands’ future marketing strategies. The importance of existing customers Research from Braze.com showed that, during lockdown, customers increased propensity to try new brands and a...
Industry News
SMP Champions Industry Development Through Partnership with JICMAIL
Mailing houses will be able to achieve a new platinum company-level accreditation that highlights their expertise in using data and insight from JICMAIL to help end customers achieve greater outcomes from their investment in mail. The scheme ties into existing bronze,...
Making the Most of a Golden Opportunity for Direct Mail
It’s been widely acknowledged that the pandemic has amplified many existing consumer behaviours and this is certainly true of the way people have responded to mail. Physical mail’s ability to engage people and drive behaviour has increased noticeably and marketers and...
Free and Discounted Courses from The IDM
SMP members have the chance to broaden their workforce’s skills and gain professional qualifications – either for free or at a significantly reduced rate. The SMP has teamed up with Royal Mail and the IDM to offer a range of online courses, ranging from bite-size...