Mail has performed more strongly than ever during the pandemic, according to the latest figures on customer engagement. Launching an updated guide to making the most of mail, Royal Mail’s MarketReach team found that people engaged with 96 per cent[1] of mail during the first lockdown...
The Strategic Mailing Partnership (SMP), a professional body that represents and protects the interests of mailing houses across the UK, has announced details of a new partnership with JICMAIL that it says will allow members to secure platinum accreditations. JICMAIL is the Joint Industry Committee for...
Mailing houses will be able to achieve a new “platinum” company-level accreditation from direct mail measurement scheme Jicmail designed to flag up their expertise in using data and insight to enable customers to achieve better results from their postal activity.The programme, which is specifically for...
Mailing houses will be able to achieve a new platinum company-level accreditation that highlights their expertise in using data and insight from JICMAIL to help end customers achieve greater outcomes from their investment in mail. The scheme ties into existing bronze, silver and gold certification for...
CEO of MBA Stephen Maher has shared his thoughts on how the pandemic will affect brands’ future marketing strategies. The importance of existing customers Research from Braze.com showed that, during lockdown, customers increased propensity to try new brands and a general increase in switching behaviour – 32%...
The Strategic Mailing Partnership has welcomed an Ofcom ruling that a new Royal Mail wholesale economy service should be VAT exempt. The move will enable members of the SMP, the industry body that represents UK mailing houses, to save money on mailings made through the recently...
The Strategic Mailing Partnership (SMP) has welcomed a ruling from watchdog Ofcom that a new Royal Mail wholesale economy service should be exempt from VAT. The ruling means SMP members will save money on mailings made through the new D+5 Letters access service, which defers mail...
Industry professionals have welcomed a series of free and heavily discounted training courses to enable mailing houses to make the most of the recent resurgence of direct mail....
SMP members have the chance to broaden their workforce’s skills and gain professional qualifications – either for free or at a significantly reduced rate. The SMP has teamed up with Royal Mail and the IDM to offer a range of online courses, ranging from bite-size tasters...
The direct mail industry has thrown its weight behind Royal Mail’s decision to renew Covid-19 initiatives designed to reinvigorate the market following a wipe-out of activity in the first half of last year.The Strategic Mailing Partnership, the industry body that represents mailing houses across the...