Angus Campbell, Chief Commercial Director for Lead Supply at Paragon Customer Communications and SMP board member, discusses how truly understanding your customers will help you achieve the right blend between communication channels. The digital vs print debate is one that has been raging for decades. It...
Following the return of the annual SMP summit last year, the board identified a number of themes we want to focus on moving into 2022. As such, four subgroups were created, chaired by four different board members. The subgroups are: The Mail Innovation Group (MIG) Chaired by...
JICMAIL has recently launched a new Test and Learn Toolkit which has been designed to help your customers target and reach different audiences in order to help optimise the content and overall performance of mail marketing campaigns.The toolkit includes the facility of targeted A/B testing...
JICMAIL, the joint industry currency for ad mail, has today released the latest results from its panel-based mail planning system, which reveal that the effectiveness of mail at driving consumers to use their tablets or smartphones increased by 11% year on year in Q3 2021,...
For the first time this year, SMP members were able to enter a new performance award for the outstanding results they have achieved for their clients. 2021 Winners The entries for this year’s awards are closed, with five Golden envelope winners unveiled at the SMP Summit on...
Following a market-wide consultation in the summer, the Competition and Markets Authority (CMA) has announced a new “green claims code” aimed at reminding businesses of their obligations and setting our clear guidance to marketeers about what they can and can’t claim in campaigns moving forward. The...
Creating connected experiences for consumers through mail has never been easier or affordable. The use of augmented reality, image recognition, or QR codes can provide consumers with an enhanced experience, enabling online purchases or provide the opportunity to learn more about your service or offer. ...
There are many ways that mail can help drive acquisition through direct mail, partially addressed and door drop. Mail of all types drives action and commercial engagement. Find out more about the opportunities available and some of the targeting options that are available in the...
Royal Mail MarketReach offers completely free data planning services on a first come, first served basis. This includes everything from campaign planning to response analysis and modelling - all of which is available when running any kind of DM campaign (retention or acquisition) with a...
JICMAIL, the joint industry currency for mail, has announced the winners of its inaugural Platinum Awards, which includes SMP board members; The Lettershop Group, The Dragonfly Agency and Webmart Ltd. The awards were handed out to 10 companies for their outstanding expertise and practice in planning,...