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Kerry Holden, Managing Director, Mailbird Organisation Ltd and Mediascene Limited, has provided an in-depth insight into his own experiences in the mailing industry, the importance of true data integration and looking at the bigger picture. I rarely write articles. I believe an article should leave you,...

Patrick Headley, CEO of Go Inspire Group, and SMP board member, discusses the findings of a randomised control trial that explores the validity of comparing postal mail and email channels as marketing media....

The mailing house industry showed signs of recovery last year, from the height of the pandemic in 2020. As such, our board members have given their thoughts on the year just gone and what to expect across the sector in 2022. The board members who have...

Following the return of the annual SMP summit last year, the board identified a number of themes we want to focus on moving into 2022. As such, four subgroups were created, chaired by four different board members. The subgroups are: The Mail Innovation Group (MIG) Chaired by...

JICMAIL has recently launched a new Test and Learn Toolkit which has been designed to help your customers target and reach different audiences in order to help optimise the content and overall performance of mail marketing campaigns.The toolkit includes the facility of targeted A/B testing...