Mailing houses will be able to achieve a new platinum company-level accreditation that highlights their expertise in using data and insight from JICMAIL to help end customers achieve greater outcomes from their investment in mail. The scheme ties into existing bronze, silver and gold certification for...
CEO of MBA Stephen Maher has shared his thoughts on how the pandemic will affect brands’ future marketing strategies. The importance of existing customers Research from Braze.com showed that, during lockdown, customers increased propensity to try new brands and a general increase in switching behaviour – 32%...
The Strategic Mailing Partnership has welcomed an Ofcom ruling that a new Royal Mail wholesale economy service should be VAT exempt. The move will enable members of the SMP, the industry body that represents UK mailing houses, to save money on mailings made through the recently...
The Strategic Mailing Partnership (SMP) has welcomed a ruling from watchdog Ofcom that a new Royal Mail wholesale economy service should be exempt from VAT. The ruling means SMP members will save money on mailings made through the new D+5 Letters access service, which defers mail...
Industry professionals have welcomed a series of free and heavily discounted training courses to enable mailing houses to make the most of the recent resurgence of direct mail....
SMP members have the chance to broaden their workforce’s skills and gain professional qualifications – either for free or at a significantly reduced rate. The SMP has teamed up with Royal Mail and the IDM to offer a range of online courses, ranging from bite-size tasters...
The direct mail industry has thrown its weight behind Royal Mail’s decision to renew Covid-19 initiatives designed to reinvigorate the market following a wipe-out of activity in the first half of last year.The Strategic Mailing Partnership, the industry body that represents mailing houses across the...
Royal Mail’s new boss has vowed to develop “a razor-sharp focus” on its customers to ensure its services are delivering “exactly what customers need and want” after being handed the top role during what he admits has been a “challenging year”.Simon Thompson, the former managing...
The Strategic Mailing Partnership (SMP), the association that represents mailing in the UK, has praised the Royal Mail for its latest set of initiatives, saying these will help to inspire and invigorate direct mail in 2021. Among the initiatives that will run throughout the next...
The Strategic Mailing Partnership has welcomed the latest set of Royal Mail initiatives aimed at inspiring and invigorating direct mail in 2021. Existing incentives are being renewed for a further 12 months, while fixed percentage discounts are being introduced to simplify the offering. 2020’s portfolio of incentives...