In its 10th anniversary year, the Strategic Mailing Partnership has joined the Postcode Address File (PAF) Advisory Board. The move coincides not only with the SMP’s anniversary but with the 60th birthday of the postcode system itself. The seat will be taken by Judith Donovan CBE, Chair of the SMP,...
We are very pleased to confirm that our exciting new Royal Mail Back to School Incentive is launching today and will run until 30 August 2019. Using the incentive, customers can effectively communicate with their target audience by sending Advertising Mail volume for as little as 12 pence...
We have divided the methodology video into short, shareable clips. Please find these on the JICMAIL website using the following link https://www.jicmail.org.uk/about/video-faqs/ Here is a link to download 'The key Gold Standard Insight reported in JICMAIL' from the JICMAIL Vimeo account: vimeo.com/user78691951/download/337266977/f81e4c16c22 ...
SMP Chair Judith Donovan CBE has welcomed Royal Mail’s ongoing commitment to letters, as outlined in the company’s annual statement on Wednesday. Announcing Royal Mail’s full year results, Group Chief Executive Officer Rico Back said that whilst addressed letters declined in 18-19 at a rate of around 8%, the...
Changing the perception of print is key to promoting direct mail as a hero product of the future, a packed national conference of mailing house industry experts heard. More than 100 members of the Strategic Mailing Partnership (SMP) filled a room at the Phoenix Centre, London, for the partnership’s...
We recently hosted a Direct Mail seminar for Financial Services sector customers. You're able to find the presentation from the seminar here....
The Strategic Mailing Partnership (SMP) is kicking off a year of celebration to mark its 10th birthday, recognising a decade of consultation and collaboration between mailing houses and Royal Mail. Since its formation, the SMP has given the mailing house sector direction and support, while transforming the industry’s relationship with...