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Following the return of the annual SMP summit last year, the board identified a number of themes we want to focus on moving into 2022. As such, four subgroups were created, chaired by four different board members. The subgroups are: The Mail Innovation Group (MIG) Chaired by...

JICMAIL has recently launched a new Test and Learn Toolkit which has been designed to help your customers target and reach different audiences in order to help optimise the content and overall performance of mail marketing campaigns.The toolkit includes the facility of targeted A/B testing...

For the first time this year, SMP members were able to enter a new performance award for the outstanding results they have achieved for their clients. 2021 Winners The entries for this year’s awards are closed, with five Golden envelope winners unveiled at the SMP Summit on...