The benefits of using JICMAIL data to improve results have been showcased in a number of new case studies. These include examples of both direct mail and door drops from mailing houses, agencies and postal operators. SMP members can find details of the case studies on...
The Strategic Mailing Partnership has welcomed a joint project between Royal Mail and greetings card company Hallmark that encourages people to stay in touch through mail. Under the scheme, Hallmark UK & Ireland will give away half a million gratitude cards, that will be collected then...
The Strategic Mailing Partnership, which represents UK mailing houses, has confirmed the industry remains operational, providing essential communications for the NHS, the Government, banks and utilities. SMP Chair Judith Donovan CBE said mailing houses had introduced a raft of safety procedures to enable them to continue to operate during the...
Royal Mail is aware that some members of staff have been asked for proof that they are a key worker when travelling to and from work, or when out delivering and collecting the post. As a result, Royal Mail has given all staff members a copy of a letter that...
One of our SMP members has suggested that it could be helpful for you to flag up any under- or over-capacity issues in order to seek solutions from within the SMP membership. So if you’ve got spare machine time, or you desperately need 50K envelopes, why...
This year’s SMP Summit, due to take place in London on April 1st, has been postponed until September. A decision was taken late last week that in the light of the ongoing coronavirus crisis, the summit would be postponed until later in the year. SMP Chair Judith Donovan CBE said:...
SMP members can sign up for a free webinar on how using JICMAIL can help with the planning and execution of award-worthy campaigns. The webinar, on Wednesday February 19th, features case studies from users who have incorporated JICMAIL into their award-winning campaigns. Hosted by JICMAIL, it will provide useful insights into the...
We are delighted that three SMP board members and our chair appear in this year’s Printweek Power 100 list. Patrick Headley, from Go Inspire, appears at number 19 while Simon Biltcliffe, of Webmart, takes the number 25 spot. Tony Strong, from Opus Trust Communicationss, is listed at number 71. SMP...
Philip Ricketts, Director of Business Development for Marketreach, shares his thoughts on the value of programmatic mail. https://www.marketreach.co.uk/blog/Programmatic-Mail ...
Discover how mail can boost your strategy. https://www.marketreach.co.uk/boost-your-acquisition-strategy?cid=MR1019_Q3AC_SS_13 ...