Introduction Royal Mail does not currently operate a system where every letter item in its network is uniquely identified, meaning it does not have full visibility of volumes and attributes for every mail item in its network at any specified time. The introduction of the Mailmark...
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JICMAIL have acted to address confusion among mailing houses between a new levy and changes made in the data sharing process. The new JICMAIL Levy has recently gone live and, at the same time, changes have been made to the process for the data sharing initiative...
Mail has performed more strongly than ever during the pandemic, according to the latest figures on customer engagement. Launching an updated guide to making the most of mail, Royal Mail’s MarketReach team found that people engaged with 96 per cent[1] of mail during the first lockdown...
The Strategic Mailing Partnership (SMP), a professional body that represents and protects the interests of mailing houses across the UK, has announced details of a new partnership with JICMAIL that it says will allow members to secure platinum accreditations. JICMAIL is the Joint Industry Committee for...
Mailing houses will be able to achieve a new “platinum” company-level accreditation from direct mail measurement scheme Jicmail designed to flag up their expertise in using data and insight to enable customers to achieve better results from their postal activity.The programme, which is specifically for...
Richard Travers heads up the Wholesale and Revenue Integrity unit for Royal Mail, which includes the letters side of the business – and sponsorship of the SMP – falling within his remit. Here, he talks about the challenges currently facing Royal Mail, how mail can...
Since 2010, the Two Sides campaign has successfully influenced the change or removal of misleading environmental claims by more than 700 organisations, including many of the world’s largest corporations. Consumers are increasingly aware of the impact their choices have on the environment and are highly influenced...
The latest results from JICMAIL, the joint industry currency for ad mail, reveal significant improvements to mail effectiveness throughout the customer journey. JICMAIL’s diary-based data, captured from a panel 1,000 households every month, shows that: 8.4% of all ad mail (including direct mail and door drops) and...
Over the past year, we have experienced the Covid-19 pandemic and multiple national lockdowns. Never in recent decades have we experienced an event that required the majority of the population to change behaviour so significantly and in such a short period of time. Economists and thought-leaders...