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Legislative changes and the intelligent use of data can help direct mail to enjoy a resurgence in 2019, despite the rising cost of ink and paper. SMP Chair Judith Donovan CBE believes the direct mail industry needs to evolve alongside the digital sector to make the most of existing opportunities,...

An outstanding Media Research win for JICMAIL at the Market Research Awards with ‘Proving the performance of mail in the digital age’ entry London 03 12 18 – JICMAIL were thrilled to win the award for Media Research at The Market Research Society awards which were held...

Our incentives continue to grow in popularity with increasing customer take up, having approved 300 applications in 2018. In total, incentives have generated a combined volume of circa 220 million items in 2018 and have accrued £5.5 million in postage credits that help customers to...

On 19 November 2018 we are launching an exciting new incentive for the Christmas season – the Royal Mail Advertising Mail Christmas Incentive. Communicating with your customers at Christmas is a great way to show them they are appreciated and hopefully encourages them to do more...

We have welcomed our first ever Scotland-based industry expert onto our Board. Isla Munro, Managing Director of The Dragonfly Agency Ltd, has experience covering digital marketing, commercial insight and new business conversion. She has bolstered the SMP Board alongside new additions Ben Snutch, Group Sales Director from GI...