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CEO of MBA Stephen Maher has shared his thoughts on how the pandemic will affect brands’ future marketing strategies. The importance of existing customers Research from Braze.com showed that, during lockdown, customers increased propensity to try new brands and a general increase in switching behaviour – 32%...

The Strategic Mailing Partnership has welcomed an Ofcom ruling that a new Royal Mail wholesale economy service should be VAT exempt. The move will enable members of the SMP, the industry body that represents UK mailing houses, to save money on mailings made through the recently...

The Strategic Mailing Partnership (SMP) has welcomed a ruling from watchdog Ofcom that a new Royal Mail wholesale economy service should be exempt from VAT. The ruling means SMP members will save money on mailings made through the new D+5 Letters access service, which defers mail...

High door drop interaction rates across all life stages Frequency of exposure: MillenialsHome OwnersFamiliesSocial Grade A65+Door Drops2.612.642.632.482.85Partially Address3.463.973.773.403.78 Mark Davies, managing director of Whistl Door Drop Media, discusses the many advantages of direct mail over social media advertising. The pandemic has had a had huge impact on advertising and...

SMP members have the chance to broaden their workforce’s skills and gain professional qualifications – either for free or at a significantly reduced rate. The SMP has teamed up with Royal Mail and the IDM to offer a range of online courses, ranging from bite-size tasters...