SMP members can sign up for a free webinar on how using JICMAIL can help with the planning and execution of award-worthy campaigns. The webinar, on Wednesday February 19th, features case studies from users who have incorporated JICMAIL into their award-winning campaigns. Hosted by JICMAIL, it will provide useful insights into the...
We are delighted that three SMP board members and our chair appear in this year’s Printweek Power 100 list. Patrick Headley, from Go Inspire, appears at number 19 while Simon Biltcliffe, of Webmart, takes the number 25 spot. Tony Strong, from Opus Trust Communicationss, is listed at number 71. SMP...
Philip Ricketts, Director of Business Development for Marketreach, shares his thoughts on the value of programmatic mail. Marketers have never had so many channels to choose from to reach their customers. Online touchpoints are proliferating at a rapid rate and in recent years have helped marketers...
Discover how mail can boost your strategy. https://www.marketreach.co.uk/boost-your-acquisition-strategy?cid=MR1019_Q3AC_SS_13 ...
In its 10th anniversary year, the Strategic Mailing Partnership has joined the Postcode Address File (PAF) Advisory Board. The move coincides not only with the SMP’s anniversary but with the 60th birthday of the postcode system itself. The seat will be taken by Judith Donovan CBE, Chair of the SMP,...
We are very pleased to confirm that our exciting new Royal Mail Back to School Incentive is launching today and will run until 30 August 2019. Using the incentive, customers can effectively communicate with their target audience by sending Advertising Mail volume for as little as 12 pence...
We have divided the methodology video into short, shareable clips. Please find these on the JICMAIL website using the following link https://www.jicmail.org.uk/about/video-faqs/ ...
SMP Chair Judith Donovan CBE has welcomed Royal Mail’s ongoing commitment to letters, as outlined in the company’s annual statement on Wednesday. Announcing Royal Mail’s full year results, Group Chief Executive Officer Rico Back said that whilst addressed letters declined in 18-19 at a rate of around 8%, the...
Changing the perception of print is key to promoting direct mail as a hero product of the future, a packed national conference of mailing house industry experts heard. More than 100 members of the Strategic Mailing Partnership (SMP) filled a room at the Phoenix Centre, London, for the partnership’s...
SMP members can benefit from an exclusive deal from Two Sides, the not-for-profit organisation that promotes the sustainability and attractiveness of paper and print.You can save 10% on your membership fee but hurry – you must sign up by May 4th 2019 to take advantage of this fantastic offer,...