The direct mail industry has thrown its weight behind Royal Mail’s decision to renew Covid-19 initiatives designed to reinvigorate the market following a wipe-out of activity in the first half of last year.The Strategic Mailing Partnership, the industry body that represents mailing houses across the...
Royal Mail’s new boss has vowed to develop “a razor-sharp focus” on its customers to ensure its services are delivering “exactly what customers need and want” after being handed the top role during what he admits has been a “challenging year”.Simon Thompson, the former managing...
The Strategic Mailing Partnership (SMP), the association that represents mailing in the UK, has praised the Royal Mail for its latest set of initiatives, saying these will help to inspire and invigorate direct mail in 2021. Among the initiatives that will run throughout the next...
The Strategic Mailing Partnership has welcomed the latest set of Royal Mail initiatives aimed at inspiring and invigorating direct mail in 2021. Existing incentives are being renewed for a further 12 months, while fixed percentage discounts are being introduced to simplify the offering. 2020’s portfolio of incentives...
The latest figures from JICMAIL show higher customer engagement with direct mail and door drops – and improvements in digital campaign effects as a result of mail. JICMAIL data for Q3, captured from a panel of 1,000 households every month, reveals that: 8.7% of all advertising mail...
Judith is Chair of the Strategic Mailing Partnership, the industry body that represents mailing houses across the UK, having founded one of the UK’s earliest direct marketing agencies in 1982, becoming one of Yorkshire's first female entrepreneurs in the process. She grew Judith Donovan Associates...
2020 has been another successful year for our incentive portfolio. Customers are seeing real benefit from using our schemes, ensuring that mail remains a cost-effective communication tool during a difficult year. We approved 680 applications, providing £9.2 million in postage credits that customers offset against...
Keeping up to date with events in the ever-evolving world of direct mail is vital for SMP board members. And while they’re clearly a very well-read bunch, it’s interesting to note which industry titles make their go-to reading list. In a survey carried out by Faith...
Royal Mail is in the process of upgrading its Mailmark data warehouse systems and software. As part of this refresh, from 10 December 2020, it is introducing new Mailmark reporting functionality which will enable customers to access simpler daily PDF content, and the new Mailmark...
We asked – and you answered! Our Business Impact Survey, carried out in lieu of our cancelled 2020 Summit, gave SMP members a chance to air their thoughts and concerns to enable us to better understand what matters most right now. With a response rate of...