Latest News

Stay up to date with news and insight from The SMP, its members and the wider mailing industry.

Aleta Weir has taken the third Royal Mail seat on the SMP board. Currently head of customer insight and compliance, Aleta has been with Royal Mail since leaving university almost 30 years ago. Describing herself as ‘London Scottish’ – she was born in Scotland but has...

Fortunately not: It is the result of programmatic direct mail. Research into marketing trends by McKinsey or The Drum reveal that media such as paper books, vinyl, and more are experiencing a revival. “Old things” in a word. Gen Z streaming into the workplace and consumer...

The benefits of using JICMAIL data to improve results have been showcased in a number of new case studies. These include examples of both direct mail and door drops from mailing houses, agencies and postal operators. SMP members can find details of the case studies on...

Royal Mail has extended its ‘Open for Business’ incentive six-fold and warned that the scheme, which incentivises businesses to use mailings to rebuild their revenue streams as lockdown eases, has already reached 75% of the available allocation for October to December. The scheme, which was launched last...

The Strategic Mailing Partnership has welcomed a joint project between Royal Mail and greetings card company Hallmark that encourages people to stay in touch through mail. Under the scheme, Hallmark UK & Ireland will give away half a million gratitude cards, that will be collected then...

The Strategic Mailing Partnership, which represents UK mailing houses, has confirmed the industry remains operational, providing essential communications for the NHS, the Government, banks and utilities. SMP Chair Judith Donovan CBE said mailing houses had introduced a raft of safety procedures to enable them to continue to operate during the...