The Strategic Mailing Partnership (SMP) is preparing to welcome its members and some of the industry's largest operators to its second 'Technical Summit' event. Experts from Royal Mail, WPN Chameleon, the DSA carriers and MarketReach will all be coming together to discuss a range of topics...
The much-awaited legitimate interests guidance Information Commissioner's Office (ICO), writes Rosemary Smith from Opt-4. An early review of the guidance shows that the ICO has taken a measured approach but mailing houses will be delighted that legitimate interests for post is identified as “likely to be...
We are proud to announce that six of our SMP Board members’ companies they represent have been named in PrintWeek’s Top 500 list for 2018. St Ives, Communisis, Williams Lea Tag, Paragon Customer Communications, YM Group and Adare SEC have all been named in the publication’s...
On 21 December 2017, we were pleased to inform you of the imminent introduction of a 48-way sortation option for machinable letter services. It was the result of an industry-led initiative to deliver improved operational efficiencies that industry suppliers told us could benefit the whole...
SMP Chair, Judith Donovan CBE, discusses JICMail following its official launch at the turn of the year. Speaking to PrintWeek, our Chair offered her expertise on JICMail, a new currency for measuring direct mail engagement. To read her thoughts on the newly-launched organisation, see her interview HERE The SMP's...
Royal Mail are pleased to announce the launch of a new Publishing Volume Commitment Incentive on 2nd January 2018. Additionally, to benefit the publishing industry, we are extending the scope of our existing Business and Advertising Mail Testing and Innovation Incentives so that customers can...
The Royal Mail GDPR guide is now available to download from the Mailmen site. The guide takes you through what the GDPR regulations mean, GDPR case studies and 12 ways mail could help you thrive in a GDPR world. http://www.mailmen.co.uk/GDPR/mail-opportunities The upcoming new General Data Protection Regulation (GDPR)...
As the digital evolution continues at a rapid pace, those involved in the paper industry remain optimistic about this form of communication's longevity. Guardian reporter, David J Unger, provides comment on why a 'paperless world' still hasn't happened in the USA. We took great interest in reading this...
The custom of sending Christmas cards as we know them today started in Britain in 1840, when the first ‘Penny Post’ public postal deliveries began.The world’s first commercial Christmas card was commissioned in 1843 by civil servant Sir Henry Cole who had helped introduce the...