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In its 10th anniversary year, the Strategic Mailing Partnership has joined the Postcode Address File (PAF) Advisory Board. The move coincides not only with the SMP’s anniversary but with the 60th birthday of the postcode system itself. The seat will be taken by Judith Donovan CBE, Chair of the SMP,...

We are very pleased to confirm that our exciting new Royal Mail Back to School Incentive is launching today and will run until 30 August 2019. Using the incentive, customers can effectively communicate with their target audience by sending Advertising Mail volume for as little as 12 pence...

Experience is everything: The importance of customer experience to brand success In 2019, customer experience will overtake price and product as the key brand differentiator for consumers. This demands that marketers consider their customers in everything they do. If a marketing interaction doesn’t add value – or...

LETTERS ARE IMPORTANT TO ROYAL MAIL On May 22 2019, RMG presented its strategy, financial and business performance ambitions for the next three and five years and highlighted the importance of letters in achieving these ambitions. Here are some excerpts from the presentation: NEW ADVERTISING MAIL PROCESS Royal...

More than 100 SMP members converged on the capital to attend the third annual summit – the biggest and best yet – in the partnership’s 10th anniversary year. Hosted at the Phoenix Centre on April 3rd, the theme of the event was What’s Going On Out...

Soterios Soter Royal Mail chief economist Soterios Soteri outlined key facts about the letters market, provided some history and long-term trends then offered his thoughts on where we are today, and opportunities going forward. He told the summit that letters accounted for more than half of...

One year after its introduction on May 25th, 2018, many SMP members felt the ‘fear-factor’ surrounding GDPR had dissipated, leaving little long-term effect on the direct mail industry. The requirements of the legislation had become part and parcel of standard mailing house procedures. Those who were...

The SMP summit heard a presentation from Jonathan Tame, Managing Director of the not-for-profit organisation Two Sides, about promoting the sustainable attributes of print and paper and taking organisations to task over misleading ‘greenwashing’ statements PERCEPTION VS REALITY: CHALLENGING TIMES Two Sides MD Jonathan Tame told the...

We have divided the methodology video into short, shareable clips. Please find these on the JICMAIL website using the following link https://www.jicmail.org.uk/about/video-faqs/ ...