It’s now six months since the GDPR came into force and changed the rules for marketers. But go deeper and it is clear that the climate in which marketers operate has also fundamentally changed. Loss of trust in digital media powered by personal data has...
An outstanding Media Research win for JICMAIL at the Market Research Awards with ‘Proving the performance of mail in the digital age’ entry London 03 12 18 – JICMAIL were thrilled to win the award for Media Research at The Market Research Society awards which were held...
Our incentives continue to grow in popularity with increasing customer take up, having approved 300 applications in 2018. In total, incentives have generated a combined volume of circa 220 million items in 2018 and have accrued £5.5 million in postage credits that help customers to...
On 19 November 2018 we are launching an exciting new incentive for the Christmas season – the Royal Mail Advertising Mail Christmas Incentive. Communicating with your customers at Christmas is a great way to show them they are appreciated and hopefully encourages them to do more...
We have reported an impressive response rate following our latest recruitment drive. We produced direct mail packs which were printed by one of out members and included information about the SMP, how to join and what members can expect. These packs were distributed to over 100 new...
We have welcomed our first ever Scotland-based industry expert onto our Board. Isla Munro, Managing Director of The Dragonfly Agency Ltd, has experience covering digital marketing, commercial insight and new business conversion. She has bolstered the SMP Board alongside new additions Ben Snutch, Group Sales Director from GI...
Mail remains a vital element of the modern communications mix for local authorities, according to research conducted by Royal Mail MarketReach As digitalisation continues at pace, the study found that good mail could still drive positive engagement with local authorities, no matter how any age group...
Door drops are a cost-effective way to get your leaflets, flyers and brochures into customers’ hands. And they work. In fact 67% of people have been prompted to buy after receiving one. Specialists can help you reach the right people, with precise targeting by location...
Everybody makes mistakes, but for a market where margins are already supermodel slim, even the smallest of errors can have a big impact on profitability, writes PrintWeek's Helen Dugdale. Hence, the possibility of eradicating mistakes from production processes altogether is an alluring one: this is the...
We would like to highlight a significant project called 'Kaizen' which has brought together key industry representatives to maximise the value of mail – and our plans for Year Two. Made up of over 10 different organisations across the mail supply chain and over 30 subject matter...