JICMAIL has recently launched a new Test and Learn Toolkit which has been designed to help your customers target and reach different audiences in order to help optimise the content and overall performance of mail marketing campaigns.
The toolkit includes the facility of targeted A/B testing for your campaigns, as well as a breakdown of which A/B test results can be assessed. Using this tool will give you a valuable insight into what is really engaging your audience and will make the application of future marketing campaigns much more efficient.
For more details of the aspects and capabilities of the toolkit, visit the JICMAIL site here.
In previous years we have welcomed more than 100 attendees come together to listen to talks from key industry players, engage in insightful breakout sessions and take part in live panel debates that have included carriers.
Presentations have covered the latest from our sponsors Royal Mail, and included economic updates, as well as key speeches from carriers. The dynamic breakout sessions are put together to encourage debate on how we can work together within our industry; covering the latest in developing technologies, maximising incentives and how to shape the future generation of mailmakers.
SMP members can enjoy a number of free resources and training opportunities. These include a series of free and substantially discounted training courses offered in conjunction with Royal Mail and the Institute of Direct and Digital Marketing (IDM).
Courses range from bite-sized taster sessions to in-depth training that leads to a recognised IDM qualification or an award in GDPR. Topics covered include the latest innovations in direct mail and how to execute mail campaigns and door drops.
And members can discover how to get the best out of the JICMAIL Discovery tool. A library of tutorials offers simple and clear instructions on how to use the data visualisation tool, ensuring you’re using it in the most efficient, effective way for your business.
The latest on creativity and innovation in mail and door drop.
Training grade: Entry level
Cost: Free for SMP Members
For more details and how to book, email: email@example.com