Learn & Develop
SMP members can enjoy access to a number of training opportunities including three free courses; why and how to plan mail, why and how to plan door drops and a showcase on creativity in print. These are all bite-sized online modules lasting less than an hour.
If you are looking for a more formal qualification the IDM has collaborated with Royal Mail Marketreach to create a best-in-class Award in Direct Mail. This is an online learning tool provided on IDM/Royal Mail’s learning hub. It consists of 10 modules which include how you plan mail, its role in the wider communications mix, campaign metrics and evaluation and how to build a business case for mail. The course can be taken to suit your own time frame and a discount is available to SMP members.
Additionally, members can discover how to get the best out of the JICMAIL Discovery tool; a library of tutorials that offer simple and clear instructions on how to operate and understand the data visualisation tool, ensuring you’re using it in the most efficient, effective way for your business to reach new audiences and create new opportunities.
Courses:
Planning Mail
How to plan and execute mail.
Training grade:
Entry level
Course Cost:
Free for SMP Members
Planning Door Drops
How to plan and execute Door Drops.
Training grade:
Entry level
Course Cost:
Free for SMP Members
Creative & Innovation in Mail
The latest on creativity and innovation in mail and door drop.
Training grade:
Entry level
Course Cost:
Free for SMP Members
Award in GDPR
Foundation course in mail advantages under GDPR.
Training grade:
Entry level
Course Cost:
£50 for SMP Members
IDM Accreditation in Mail
Full accreditation in all aspects of direct mail.
Training grade:
Intermediary
Course Cost:
Free for SMP Members
JICMAIL Bronze
How JICMAIL data is collected and what insight is available.
Training grade:
Entry level
Course Cost:
Free for SMP members. Need to Subscribe to JICMAIL.
For more information, visit the website or email tara@jicmail.org.uk
JICMAIL Silver
How to access and use sector-level and individual brand data in JICMAIL Discovery.
Training grade:
Intermediate level
Course Cost:
Free for SMP members. Need to Subscribe to JICMAIL.
For more information, visit the website or email tara@jicmail.org.uk
JICMAIL Gold
How JICMAIL data is collected and what insight is available. Here is a short video explaining the requirements
Training grade:
Expert level
Course Cost:
Free for SMP members. Need to Subscribe to JICMAIL.
For more information, visit the website or email tara@jicmail.org.uk