Research papers
Driving effectiveness with direct mail
Take a fresh look at what direct mail can offer in today’s world.
Enriching the retail customer experience
Why retailers should rethink their digital-only mindset.
Proven ways to boost your acquisition
Put your brand directly into your customers’ hands.
Catalogues: Connecting with consumers. Converting sales
Learn how catalogues can help retailers engage with customers and adapt to changing consumer behaviour.
Using mail more sustainably
Supercharge your CX with customer mail
Adding mail to your customer communications mix is a powerful way to drive customer retention and loyalty.
The time we spend with mail
Mail is a high attention media channel. The average Direct Mail item generates 108 seconds of attention across 28 days.
The JICMAIL response rate tracker
Providing response benchmark data
for any business or organisation pitching, planning or evaluating
a mail campaign.