Marketreach’s incentives portfolio is expanding with a new incentive Christmas and Q1 growth incentive to bring even greater benefits.  Currently, Marketreach’s incentives reward customers with postage credits for volume commitment, encourages new mail growth and supports customers testing new uses of mail. 

The ‘Incremental Advertising Mail – October 2022 to March 2023 Incentive’

They receive postage credits anything over 90% of their posted baseline in the past 12 months.

This exciting new incentive allows participants to post incremental Advertising Mail and Partially Addressed Mail during October 2022 to March 2023 and earn postage credits of up to 25%*. 

*Subject to terms and conditions. Your Access provider will be charged at the current Access price, and you will be awarded eligible postage credits in accordance with the process set out in Clause 4 of our Incentive Framework Terms.

Incentive Details

For incremental Advertising Mail and Partially Addressed Mal sent as part of the incentive:

• Using Royal Mail’s Mailmark (for Advertising Mail or Partially Addressed Mail) or Mailmark Economy or Access 1400 if the items are Advertising Mail including Advertising Mail Catalogues)
• Posted in trays
• In order to qualify for Postage Credits, you must post at least 100,000 Eligible Items more than your Agreed Expected Base Volume during each Quarter that you are participating in the Incentive
• This incentive is limited to an aggregate of 50,000,000 Eligible Items

How to apply

The online application form can be completed at . Generic Incentives webform – October to March – layout | Royal Mail Group Ltd 

For customers wanting to participate in the incentive during September to December 2022 the application window runs until 2 December 2022. 

For customers wanting to participate in the incentive during January to March 2023 the application window runs until 3 March 2023.

Take a look at Marketreach’s postage credit rates to see the incentive charges depending on the format and weight of your mailing items.

Click here for further information.

JICMAIL’s warm welcome to old and new 

To introduce new SMP members, and act a useful resource for existing members, The WELCOME page on the JICMAIL website includes all the useful tools, insight and information needed when first using the data. It includes:  

JICMAIL Discovery – the data visualisation tool is useful for customer presentations and business cases for mail. Included are the Campaign Calculator, Mail Item Database, Competitor Insights and Partner Tools.

‘How to’ Videos – a range of short videos explaining how to use the different tabs within the JICMAIL Discovery tool. 

JICMAIL Academy – this offers online training modules on the Basic and Intermediate level of understanding and using JICMAIL data, for those taking Bronze and Silver certificates.

JICMAIL Methodology video – this explains how JICMAIL data is collected, captured and how the panel works. It also showcases metrics on Reach and Frequency data, and physical and commercial actions captured. 

JICMAIL Panel – this breaks down the composition of the JICMAIL panel in detail and explains how they collect the data. 

Use Cases – how to gain a better result using JICMAIL data.  JICMAIL subscribers, including mailing houses, media and data agencies and postal operators share success stories of using JICMAIL.

Nickable Charts – insights on consumer mail activity are shared with our subscribers in webinars and presentations. Download these from ‘Nickable Charts’ for use in blogs, presentations and social media. For more information go to www.jicmail.org.uk