SMP members can keep up to date with the latest news and insight from JICMAIL with a free webinar next week.
The session will take members through the latest data and observations on mail effectiveness during the most recent lockdown.
The webinar is on June 15th at 2pm. To register, please go to the JICMAIL website: https://www.jicmail.org.uk/news/webinar-q1-2021-improved-mail-effectiveness-seen-throughout-the-customer-journey/
To read more about the latest insight from Q1 20201, click here.
Are you confused about how to use environmental messaging? Make sure you check out this guide on Greenwashing from TwoSides. It can be really hard to get your messaging right around the Print versus Digital debate. Both are great tools for communicating with your...
JICMAIL scales up its Response Rate Tracker for 2024, revealing new Direct Mail and Door drop benchmarks from over 2,300 campaigns and thirteen contributing organisations London, 22 April 2024: JICMAIL – The Joint Industry Currency for Mail – has today released the...
London, 22 February 2024 – The latest quarterly results from JICMAIL reveal that 6.5% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in the crucial Christmas trading period. Half of these purchases were...
Nicky Morgan, the Rt Hon the Baroness Morgan of Cotes, has accepted The Printing Charity's invitation to hold the office of President for 2024. Baroness Morgan is a former Conservative MP and Minister, and now a member of the House of Lords. Her portfolio career has,...
More than 150 representatives from the world of print, paper, packaging, publishing and graphics gathered at Stationers’ Hall in London for the Printing Charity Annual Luncheon – the 194th since the charity was founded in 1827. The Luncheon, the charity’s annual event...