Browse our resources
In a world of choice and a growing number of opportunities for brands to engage with their customers, it’s important as an industry that we are able to demonstrate the value of the mail channel, provide advice to brands about when and where best to use it as part of their customer journey and to help brands realise commercial gain from their investment.
Our insight, propositions, incentives and case study materials are designed to help you position mail in response to brands marketing objectives and provide inspiration around how using mail can meet your customers commercial needs. Whether you’re looking for evidence of mails performance, new ideas to inspire your customers or offers to help encourage brands to test mail, our resources centre is an area you will want to explore regularly.
Case Studies
Download our Case studies
Presentations
Download our Presentations
Research
Read our Research
Webinars
Watch our Webinars
Sustainability Glossary
Your handy guide to understanding the words, terms and governance surrounding Sustainability.
Greenwashing Leaflet
Our Greenwashing leaflet explains the impact of greenwashing and debunks many of the myths surrounding it.
Regulatory Changes 2024
An overview of changes to regulations concerning paper and print including expected timelines.
Sustainability Glossary
Your handy guide to understanding the words, terms and governance surrounding Sustainability.
Greenwashing Leaflet
Our Greenwashing leaflet explains the impact of greenwashing and debunks many of the myths surrounding it.
Regulatory Changes 2024
An overview of changes to regulations concerning paper and print including expected timelines.
Incentives
How ever you use mail we have special incentives to make your campaigns work even harder. Here you’ll find ways to make big savings, whether you’re a new user or are looking to maximise your existing mailings
Advertising growth incentive
For when you mail more volume than the same period last year.
A postage credit of up to 20% is available depending on incremental volume on eligible advertising mail.
Advertising volume commitment
Keep getting discounts if you retain or grow volume after completing the initial growth incentive.
7.5% for matched volumes. 15% for <3m incremental growth. 20% for >3m incremental growth.
Advertising volume commitment Y2
Continue credit into year 2, should you choose to retain mail volumes.
7.5% for matched volumes. 15% for <3m incremental growth. 20% for >3m incremental growth.
Advertising mail test and innovate scheme
For brands innovating mailing plans or testing new activity.
10% per item – standard test. 15% per item – exceptional test. 7% per item for PA.
Business mail test and innovate scheme
For brands innovating mailing plans or testing new activity.
10% per item – standard test. 30% per item – exceptional test. 10% per item – roll out.
Advertising mail first time user scheme
Brands new to mail or not used the channel for 24 months or more.
20% postage credits on advertising mail. 7% postage credits on Partially Addressed.
Programmatic mail incentive
For consolidators and advertisers posting Programmatic Advertising Mail below the 4,000 daily minimum by brand.
Achieve the equivalent advertising mail rate for qualifying Programmatic Advertising Mail items.
Publishing mail growth
For retaining publishing mail volumes.
2% postage credit is available on eligible mail.
Latest Newsletters
Sorted - July 2022
Bringing you the power and performance of mail
Sorted - October 2022
Bringing you the power and performance of mail
Sorted - March 2023
Bringing you the power and performance of mail
Sorted - July 2023
Bringing you the power and performance of mail
Sorted - November 2023
Bringing you the power and performance of mail
Sorted - January 2024
Bringing you the power and performance of mail
Sorted - April 2024
Bringing you the power and performance of mail