Royal Mail MarketReach offers completely free data planning services on a first come, first served basis. This includes everything from campaign planning to response analysis and modelling – all of which is available when running any kind of DM campaign (retention or acquisition) with a Letter Specialist Consultant from our MarketReach data team.
Gain additional campaign reach with household level data
On top of business mail, door drop and the not-so-newly launched Partially Addressed Mail (PAM) product – the team is now also offering household level data. Household level data gives customers the ability to cherry pick specific properties from a postcode otherwise deemed not suitable for a PAM mailing, providing additional campaign reach. The data is unnamed and targets at a level between cold DM (direct to a single person) and PAM (postcode), making it especially useful for companies looking for specific property types, through the ability to select homes based on their size (i.e. bedrooms), value, council tax band, tenue, or even when the property was built. The data is priced similarly to PAM, as both are unnamed address only products, and Royal Mail MarketReach provides profiling against the dataset to build a data selection and provide customers with this detailed level of insight at zero cost.
Have your own data planner in your pocket using Geoplanner
In addition to this, the MarketReach data team has launched a new campaign planning tool called ‘Geoplanner’; a unique application that automates look-alike modelling using our tried and tested methodology, and once again it’s all completely free!
Just like having your very own data planner in your pocket, Geoplanner provides users with the ability to:
- Upload a customer postcode file;
- Download a customer geo-demographic profile;
- Gain visibility of the best postcodes or postal sectors for a PAM or D2D campaign, across the UK or in specified catchments
If you’re interested in getting in touch regarding any data related products of services please contact kyle.rance@royalmail.com.
