There are many ways that mail can help drive acquisition through direct mail, partially addressed and door drop. Mail of all types drives action and commercial engagement. Find out more about the opportunities available and some of the targeting options that are available in the market to support customers in reaching their goals in this exclusive content from Marketreach.
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JICMAIL scales up its Response Rate Tracker for 2024, revealing new Direct Mail and Door drop benchmarks from over 2,300 campaigns and thirteen contributing organisations London, 22 April 2024: JICMAIL – The Joint Industry Currency for Mail – has today released the...
London, 22 February 2024 – The latest quarterly results from JICMAIL reveal that 6.5% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in the crucial Christmas trading period. Half of these purchases were...
More than 150 representatives from the world of print, paper, packaging, publishing and graphics gathered at Stationers’ Hall in London for the Printing Charity Annual Luncheon – the 194th since the charity was founded in 1827. The Luncheon, the charity’s annual event...
Phillip Ricketts, wholesale commercial director at Marketreach, explains why it is crucial for advertisers to understand and measure attention metrics in an increasingly fragmented media environment. Attention has been on most advertisers' minds for a couple of years...
The cost-of-living crisis is having an effect on many industries across the UK and the print industry is not exempt from this, with economic uncertainty, the rise in energy bills and disruption to the supply chains. How can the print industry respond to the...