Angus Campbell, Chief Commercial Director for Lead Supply at Paragon Customer Communications and SMP board member, discusses how truly understanding your customers will help you achieve the right blend between communication channels. The digital vs print debate is one that has been raging for decades. It...
Following the return of the annual SMP summit last year, the board identified a number of themes we want to focus on moving into 2022. As such, four subgroups were created, chaired by four different board members. The subgroups are: The Mail Innovation Group (MIG) Chaired by...
For the first time this year, SMP members were able to enter a new performance award for the outstanding results they have achieved for their clients. 2021 Winners The entries for this year’s awards are closed, with five Golden envelope winners unveiled at the SMP Summit on...
Two new speakers will address delegates at next week’s SMP Summit. Achim Dunnwald, Royal Mail’s Chief Operating Officer for Transformation and Strategy, replaces CEO Simon Thompson as keynote speaker at the event at the Phoenix Centre, London, on Thursday (September 30). And Martyn Eustace, chairman of Two...
Fifty per cent of the SMP board appear in the top 50 of a prestigious industry ‘who’s who’. Printweek’s 2021 Top 500 list rates nine of the 14-strong SMP board in the top 100. These include Paragon Customer Communications, who finished in the top spot, closely followed...
The annual SMP Summit returns to London on September 30th where members can meet to swap news and advice and also hear from Royal Mail on how together we can shape the future of mail. The keynote speaker will be Simon Thompson, the new CEO of...
The Strategic Mailing Partnership today launches its first ever mail performance awards, to recognise the contribution mailing houses make to the success of client campaigns. The awards are open to all SMP mail producers, irrespective of size of business and can be entered for any...
The Strategic Mailing Partnership (SMP), a professional body that represents and protects the interests of mailing houses across the UK, has announced details of a new partnership with JICMAIL that it says will allow members to secure platinum accreditations. JICMAIL is the Joint Industry Committee for...
Mailing houses will be able to achieve a new “platinum” company-level accreditation from direct mail measurement scheme Jicmail designed to flag up their expertise in using data and insight to enable customers to achieve better results from their postal activity.The programme, which is specifically for...
The Strategic Mailing Partnership has welcomed an Ofcom ruling that a new Royal Mail wholesale economy service should be VAT exempt. The move will enable members of the SMP, the industry body that represents UK mailing houses, to save money on mailings made through the recently...