Webmart, winners of the Sustainability Award at this year’s SMP awards, are B-Corp specialists in sustainable integrated marketing including digital, print, data and letterbox solutions. To find out just what makes this business tick, we spoke to Client Services...
SMP News
Big boost for a rising star: Ellie McBeath on why the Bright Futures award is so important
Ellie McBeath, account manager at Edinburgh-based direct marketing specialist, The Dragonfly Agency, was the recipient of this year’s inaugural Bright Futures Award at the SMP awards. We spoke to Ellie to find out about how it feels to win, and what her hopes are for...
Platinum win for Paperplanes: uncovering secrets to success from the SMP Awards 2023
Paperplanes, a programmatic direct mailing house based in London, took home this year’s prestigious Platinum Envelope Award at the SMP Mail Performance Awards for its work with The Bower Collective. To celebrate, we sat down with Dan Dunn, co-founder of Paperplanes,...
The SMP’s Top Tips for Networking!
With the Annual Networking and Awards Evening just around the corner, we wanted to share some top tips for networking, to make the most of this fantastic opportunity. Networking at evening events can be a very valuable way to expand your professional connections and...
Bright Futures & Sustainability: our vital new 2023 award categories
The Strategic Mail Performance Awards 2023 will debut two very significant and exciting new categories, ‘Bright Futures’ and ‘Sustainability’. To explain why the SMP believes the introduction of these two new awards to be so important to the industry, we caught with...
Sandwich of Success: Precision’s campaign for Subway served up a Platinum Envelope win
Precision, a leading player in the print industry, took home the prestigious Platinum Envelope award at the 2022 SMP Mail Performance Awards something which has spurred them on to keep innovating at the cutting edge, ever since. We had the opportunity to catch up with...
SMP launches new membership scheme for trade associations
The SMP has partnered with British Printing Industries Federation, Data & Marketing Association and Independent Print Industries Association to launch a new membership scheme for trade association members. The aim is for the SMP to be the engine room of the mail...
Don’t miss out on the Programmatic Mail incentive boosting physical mail successes!
The Strategic Mailing Partnership’s Royal Mail Wholesale Programmatic Mail incentive, launched in response to industry demand, is helping companies harness the power of Programmatic Mail as a new conversion channel. Applications close on the 3rd of March 2023, and...
Predictions from the print sector in 2023
Lucy Swanston, Chair of the Strategic Mailing Partnership So, what might 2023 have in store for our industry? Don't just take my word for it – here are some of my thoughts along with those of some industry key players: Taking the best of 2022 forward The resilience...
Creative Futures Award Winner Announced!
The Strategic Mailing Partnership recently collaborated with Canon and The Drum, along with an expert team of marketing industry and technology stakeholders, to launch a bespoke awards competition that celebrated the future of omnichannel marketing...