We are inviting mailing houses and printers to enter our 2022 Strategic Mail Performance Awards, to celebrate producers who’ve achieved outstanding results for their clients.
These awards, which we are delighted Canon is sponsoring this year, specifically look to celebrate and showcase exceptional work across our industry. Unlike other awards, what we want to see specifically, is what YOU, the mail producers, did that made the difference to a client’s mailing or campaign.
The awards are open to all SMP members, so if your business isn’t one already, you can simply sign up for free and enter. This is irrespective of size of business, and the size of the client is also immaterial, from the local farm shop to a FSTE top 100 company. Size and volume are not important, with judges looking at how the mail producer has helped the client with the strategy, creative and use of data to drive evidenced performance. Our collaboration with Canon clearly demonstrates our alignment of strategies in supporting printers and mailing houses to retain or grow mail volume sustainably.
Entries for the awards close on August 31st and the winners will be unveiled at our Awards evening at the Mail Rail Museum in London on September 28th. Up to five Golden Envelope Awards are up for grabs with a Platinum Envelope Award for an outstanding entry with outstanding results.
Examples of entries include where mail producers have:
- Helped a client save money or improve performance by changing a pack design and format
- Helped a client save money by optimising postage charges
- Helped a client achieve a better ROI by enhancing areas such as the use of data or targeting
- Helped a client enhance their customer journey by redesigning a campaign
- Helped a client introduce mail into their marketing automation platforms providing enhanced targeting, segmentation and speed to market
- Or anything else that improved mail performance for your client.
“We are delighted to sponsor this event as we have a similar ambition to drive growth in our industry. Looking at the capabilities of high-speed inkjet technology today, we see an exciting future for print service providers to integrate the power of personalized print into client campaigns. Our team are totally committed to building out this opportunity together with our customers enabling them to leverage their technology investments.”
commented Stuart Rising, head of commercial print for Canon UK, the headline sponsor of the awards.
Our judges for this year’s awards are Philip Ricketts, wholesale commercial director at Royal Mail; Jack Gallon, the creative director of MBAstack; Rik Moore, strategy director for the Kite Factory; and Kevin Green, the partnering director at Read Group.
SMP members can enter the awards via our website by completing an online form, to be submitted by August 31st. The SMP is free to join here for all UK-based mailing houses.
