Watch again JICMAIL's panel session at Mediatel's The Future of Brands 2022: 'Closing the gap: Is 'offline' the missing piece in full effect measurement jigsaw?' https://vimeo.com/709048306?embedded=true&source=vimeo_logo&owner=78691951 A culture of best...
Kerry Holden, Managing Director, Mailbird Organisation Ltd and Mediascene Limited, has provided an in-depth insight into his own experiences in the mailing industry, the importance of true data integration and looking at the bigger picture. I rarely write articles. I...
Patrick Headley, CEO of Go Inspire Group, and SMP board member, discusses the findings of a randomised control trial that explores the validity of comparing postal mail and email channels as marketing media. A Go Inspire Study Introduction – A mess of statistics For...
The mailing house industry showed signs of recovery last year, from the height of the pandemic in 2020. As such, our board members have given their thoughts on the year just gone and what to expect across the sector in 2022. The board members who have provided their...
Following a market-wide consultation in the summer, the Competition and Markets Authority (CMA) has announced a new “green claims code” aimed at reminding businesses of their obligations and setting our clear guidance to marketeers about what they can and can’t claim...
JICMAIL, the joint industry currency for mail, has announced the winners of its inaugural Platinum Awards, which includes SMP board members; The Lettershop Group, The Dragonfly Agency and Webmart Ltd. The awards were handed out to 10 companies for their outstanding...
Royal Mail MarketReach offers completely free data planning services on a first come, first served basis. This includes everything from campaign planning to response analysis and modelling - all of which is available when running any kind of DM campaign (retention or...
There are many ways that mail can help drive acquisition through direct mail, partially addressed and door drop. Mail of all types drives action and commercial engagement. Find out more about the opportunities available and some of the targeting options...
Creating connected experiences for consumers through mail has never been easier or affordable. The use of augmented reality, image recognition, or QR codes can provide consumers with an enhanced experience, enabling online purchases or provide the opportunity to learn...
A Survival Guide for Marketers Here we are again. Amid the anxiety and uncertainty as the UK once again goes into a national lockdown, there is also a feeling of déjà vu. When the first lockdown was announced in March, we all had to adjust to new sets of rules and...