A Survival Guide for Marketers Here we are again. Amid the anxiety and uncertainty as the UK once again goes into a national lockdown, there is also a feeling of déjà vu. When the first lockdown was announced in March, we all had to adjust to new sets of rules and...
Royal Mail has launched a new postal apprenticeship scheme for would-be postmen and postwomen. Successful apprentices will achieve a Level 2 qualification. The scheme is designed to provide participants not only with the required skills for a successful career within...
SMP members can keep up to date with the latest news and insight from JICMAIL with a free webinar next week. The session will take members through the latest data and observations on mail effectiveness during the most recent lockdown. The webinar is on June 15th at...
Results Point Towards Improved Mail Effectiveness in the Most Recent Lockdown JICMAIL, the joint industry currency for ad mail, has released the latest results from its panel-based mail planning system, which reveal that mail volumes captured on the media measurement...
Introduction Royal Mail does not currently operate a system where every letter item in its network is uniquely identified, meaning it does not have full visibility of volumes and attributes for every mail item in its network at any specified time. The introduction of...
Royal Mail’s annual results were announced on May 20th 2021 for the financial year 20/21. The company announced an adjusted operating profit of £344m for the period, with parcel revenue growth more than offsetting the decline in letter revenue. The impact of COVID-19...
JICMAIL have acted to address confusion among mailing houses between a new levy and changes made in the data sharing process. The new JICMAIL Levy has recently gone live and, at the same time, changes have been made to the process for the data sharing initiative...
Mail has performed more strongly than ever during the pandemic, according to the latest figures on customer engagement. Launching an updated guide to making the most of mail, Royal Mail’s MarketReach team found that people engaged with 96 per cent[1] of mail during...
Updates to Royal Mail’s Mailmark Direct Data platform are enabling mailing houses to develop game-changing innovations. Royal Mail started its journey towards customer barcoding in the Letters business back in 2012. Working with the SMP on the design, build and...