Updates to Royal Mail’s Mailmark Direct Data platform are enabling mailing houses to develop game-changing innovations. Royal Mail started its journey towards customer barcoding in the Letters business back in 2012. Working with the SMP on the design, build and...
Results Reveal That Mail is Driving Commercial Impact With Even Greater Efficiency The latest results from JICMAIL, the joint industry currency for ad mail, reveal significant improvements to mail effectiveness throughout the customer journey. JICMAIL’s diary-based...
CEO of MBA Stephen Maher has shared his thoughts on how the pandemic will affect brands’ future marketing strategies. The importance of existing customers Research from Braze.com showed that, during lockdown, customers increased propensity to try new brands and a...
Mailing houses will be able to achieve a new platinum company-level accreditation that highlights their expertise in using data and insight from JICMAIL to help end customers achieve greater outcomes from their investment in mail. The scheme ties into existing bronze,...
It’s been widely acknowledged that the pandemic has amplified many existing consumer behaviours and this is certainly true of the way people have responded to mail. Physical mail’s ability to engage people and drive behaviour has increased noticeably and marketers and...
SMP members have the chance to broaden their workforce’s skills and gain professional qualifications – either for free or at a significantly reduced rate. The SMP has teamed up with Royal Mail and the IDM to offer a range of online courses, ranging from bite-size...